Lincoln Project on brand with latest Donald Trump attack ad, says he ‘can’t get it up’

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His numbers. They mean his numbers.

A new Lincoln Project ad will run this weekend in areas including Mar-a-Lago, Richmond, Virginia, and Greensboro, North Carolina, as part of the anti-Donald Trump group’s “Audience of One” strategy seeking to defeat the former President this year.

It’s rife with innuendo and is sure to rile Trump with several pokes and barbs as his momentum gains toward the GOP presidential nomination.

A female narrator begins in the ad, “Why can’t you get over 75% Donald? Joe Biden does.” Her voice is peppered with taunting tones one might hear on a school yard playground.

An image on-screen shows a headline from a post-Michigan Primary story declaring “Trump defeats (Nikki) Haley in Michigan primary, but warning signs appear.”

The story is from The Guardian. The piece notes that Trump received just over 68% of the vote in Michigan, but that he had a “slimmer margin of victory” in Kent County, which is home “to the conservative movement” and “to the conservative mega-donors the DeVoses,” referring to Trump’s former Education Secretary Betsy DeVos and her husband, former Amway multilevel marketing company CEO Dick DeVos.

A television anchor is then heard on the ad saying that “both Biden and Trump won, but President Biden is winning by significantly more.” It’s not clear what the reporter is referencing in the ad, though it’s likely in reference to Biden’s Primary performance in Michigan, in which he exceeded 81% of the vote.

But that’s where things take an antagonist turn.

“Why do you have so much trouble getting it up,” the narrator then asks, showing an image of Melania Trump swatting away her husband as he attempts to hold her hand, before clarifying, “your numbers, I mean.”

The ad then shows footage of Senate Minority Leader Mitch McConnell laughing awkwardly, followed by Trump taking a sip from a water glass even more awkwardly.

“They changed the entire Primary process to make it easier for you to dominate and you’re still coming up short,” the narrator intones, as an image of a Feb. 28 article by Ewan Palmer of Newsweek entitled “Donald Trump Continues to Underperform.” It noted that while he dominated the former South Carolina Governor in the Michigan Primary, his victory was not as wide as polls predicted.

On the claim that the GOP changed Primary rules to benefit Trump, a New Yorker article explains “how Trump rewrote the GOP Primary rules to favor him,” referencing moves in 2020 that, among other things, increased minimum thresholds for winning delegates in various states’ Primaries.

The narrator then goes on to continue taunting the former President, who is known for getting riled at criticism, by saying “a whole lot of Republicans already think Joe Biden is a better choice.”

Again, the ad does not offer a direct citation for its claim, but The Hill reports that “a slow drip of Republicans and former Trump administration officials are outright saying they would vote for Biden over former President Trump in a General Election rematch, citing their belief that Trump poses a risk to U.S. democracy.”

The piece names Sarah Matthews, a former press aide in Trump’s administration, and “recent polling” that shows “a swath of former U.N. Ambassador Nikki Haley supporters in the Iowa caucuses” who “would back Biden over Trump in a General Election.”

The ad goes on to claim Biden is stronger than Trump on the border, national defense and national security, and it teases Trump for his campaign being “broke,” flashing an image on screen of an article headline reporting Trump’s PACs racked up nearly $29 million in legal bills over six months, and that his Save America PAC is “almost broke,” and another saying the RNC is running out of money.

“You owe so much money, Donald,” the narrator says over a CNN headline about the $454 million Trump was ordered to pay in his recent civil fraud case over charges that he inflated assets to get better deals.

The narrator continues that it’s “money you don’t have, and can’t get” showing another AP headline explaining that “Trump’s properties could be seized if $454 million civil fraud debt not paid.”

“Why did you even run? What are you trying to prove,” she asks rhetorically before answering, “that you can lose worse than last time?”

“It’s time to face the facts, Donald,” the narrator continues. “America just isn’t into you.”

The ad will run on Fox News in the targeted areas.

“Trump is much weaker heading into the general election than the horse race coverage shows,” said Rick Wilson, co-founder of the Lincoln Project.

“His campaign and SuperPAC are broke from covering his legal bills, the RNC is on life support, and Trump is desperately flailing to borrow money to pay his legal judgments. Trump should be terrified that Biden is stronger than him on core issues and that he’s losing moderates and independents voters in a primary that he was supposed to dominate. He had the deck stacked for him, and he’s still losing between 25-40% in the early states.”

Janelle Irwin Taylor

Janelle Irwin Taylor has been a professional journalist covering local news and politics in Tampa Bay since 2003. Most recently, Janelle reported for the Tampa Bay Business Journal. She formerly served as senior reporter for WMNF News. Janelle has a lust for politics and policy. When she’s not bringing you the day’s news, you might find Janelle enjoying nature with her husband, children and two dogs. You can reach Janelle at [email protected].


  • Dont Say FLA

    March 1, 2024 at 3:06 pm

    Trump voters do love their Trump, but do they love him enough to put Biden back in for a 2nd term? So far, the GOP Primary says “Yes. Yes they do.”

    Anybody wants to know how many votes Trump will get in November, just look at his Primary vote counts.

    Whatever a state’s G0P Primary vote number for Trump turns out to be, that number is ALL his voters in that state.

    When Trumps loses this November but his vote counts are eerily similar to his primary vote counts, don’t any MAGAs be throwing any tantrumps and go rioting, destroying your own neighborhoods like the bunch of MAGAs you are.

    Don’t take Trump’s loss this fall like Trump will. Please try instead to take it like a man.

    • Earl Pitts "Sage Political Expert Emeritas" American

      March 3, 2024 at 4:27 pm

      Thank you Beautiful Son/Daughter,
      Its appropriate that you and I break this mystery together to the Nation:
      There comes a time in a man’s life when the “Little Blue and/or Little Yellow Pills” are no longer able to inspire their “Woody Woodwards” to jump up and salute the flag of the “Increadably Hot and Delishious and Beautiful and $exy Hot MlIFS” of the world.
      Now The Donald is not yet at that stage but as they say, “Time Marches On” and The “Woody Woodward” is not always promised”. I think that is a quote from Mark Twain from back in the day ……. but just Where The HEll was I going with this ….. ???? ….. Oh yeah …. The above Sage Quotations are the motivating factor for a man with an increadably Hot Wife to desire to take a break from the demanding job of fixing Joe’s €ff-ups and spend as much time as possable boning his lovely wife while The Sun Still Shines on His Johnson.
      This is the “Sage Back-Story” behind The Donald pulling out 2 weeks prior to Election Day and throwing his support to an as yet to remain a Mystery Man whose initials may be R. D (eSantis).
      Me, Earl Pitts American, and my Beautiful Son/Daughter are sharing this Mysteriously Coded glimps into “THE FUTURE” together so that those who can figure out the mystery of who the Next POTUS will be will be “In The Know”.
      Thank you Beautiful Son/Daughter,
      Pops loves you and wants you to take your rightfull place in History by my side.
      Pops, Dad, Earl

  • Trump's on the dole

    March 1, 2024 at 3:20 pm

    Trump gives speeches about how the US Government is a huge failure and a total disaster and a shameful waste of money,

    Señor Trump should put his money where his sphinctermouth is and opt out from any and all federal program(s) he participates in.

    If he truly means what he says, Trump would decline the food stamps Melania’s out registering for as I write this.

    If he means what he says, Trump would decline the round-the-clock protection given to him by federal agents at taxpayer expense.

    But there’s no chance he would ever do that.

    Trump is all talk. No walk. He gladly accepts whatever the US government provides for him.

    • Dont Say FLA

      March 1, 2024 at 3:52 pm

      And then he whines about it, too

  • Past Precedents

    March 1, 2024 at 3:27 pm

    Every incumbent President that got Primary numbers as low as Trump’s getting bowed out for the good of their party and the good of their country. Every. Last. One.

    But despite mathematical and historical proof both supporting his loss in November, Trump won’t bow out. Trump is interested only in Trump and, yes, doing whatever Putin tells him to do, but that, again, is just Trump’s self-interest. In avoiding Navalny’s fate

  • Tom

    March 2, 2024 at 7:29 am

    It’s not only the lincoln project ragging on him, even house members do it. This exchange from the, what do they call it, biden crime family inquisition, is pretty much spot on.

    SWALWELL: Any time your father was in government, prior to the Presidency or before, did he ever operate a hotel?

    BIDEN: No, he has never operated a hotel.

    SWALWELL: So he’s never operated a hotel where foreign nationals spent millions at that hotel while he was in office?

    BIDEN: No, he has not.

    SWALWELL: Did your father ever employ in the Oval Office any direct family member to also work in the Oval Office?

    BIDEN: My father has never employed any direct family members, to my knowledge.

    SWALWELL: While your father was President, did anyone in the family receive 41 trademarks from China?

    BIDEN: No.

    SWALWELL: As President and the leader of the party, has your father ever tried to install as the chairperson of the party a daughter-in-law or anyone else in the family?

    BIDEN: No. And I don’t think that anyone in my family would be crazy enough to want to be the chairperson of the DNC.

    SWALWELL: Has your father ever in his time as an adult been fined $355 million by any State that he worked in?

    BIDEN: No, he has not, thank God.

    SWALWELL: Anyone in your family ever strike a multibillion dollar deal with the Saudi Government while your father was in office?

    BIDEN: No.

    SWALWELL: That’s all I’ve got.

    • Dont Say FLA

      March 2, 2024 at 12:08 pm

      I am SO looking forward to the Mayorkas impeachment trial.

      The Democrat run Senate needs to milk the Mayorkas trial for every last drop of GOP mockery and Unelected House Speaker Trump mockery as possible, and for as long as possible.

      Trump’s getting his criminal trials delayed by his placements on the SCOTUS, but the Senate can put him and his clown car passengers on a trial that starts Monday and continues through November. A trial called “Mayorkas Impeached”

  • Earl Pitts "Sage Political Expert Emeritas" American

    March 2, 2024 at 6:18 pm

    Soon The Stinkin Project will run out of money just like prior to all past Presidental Elections and we will all be spared the annoyance of their irrelevant leftist blather.
    The Earl Of Politics Has Spoken:

    • rick whitaker

      March 3, 2024 at 4:49 pm


  • My Take

    March 4, 2024 at 8:35 pm

    A limper and loser.
    A flacid fascist.

    • My Take

      March 5, 2024 at 12:56 am

      Electile dysfunction (seen somewhere)

Comments are closed.


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