Joe Biden launches ad to shore up Latino support

Biden Latino ad
'Only one choice is right, and the difference between them is your vote,' the English language version of the spot argues.

The President’s re-election campaign has a new spot targeting a demographic key to his re-election hopes.

“Biden-Harris 2024 is launching its first Latino-focused ad of our $30M spring advertising buy, building off Team Biden-Harris’ historic investments to date into Hispanic media,” the campaign noted.

.”The ad, which will run in English, Spanish, and Spanglish, coincides with today’s launch of ‘Latinos con Biden-Harris’ — an organizing program designed to reach and mobilize Latino voters across the country to reelect President Joe Biden and Vice President Kamala Harris.”

The spot, in English as “Only One Choice,” Spanglish as “One Opción,” and in Spanish as “Una Opción,” leads off by promoting a reduction of insulin prices, before moving into discussing reproductive rights (“the freedom to control our own bodies” versus “doctors going to prison” under Donald Trump).

“Only one choice is right, and the difference between them is your vote,” the English language version of the spot argues.

“President Biden has spent his time in office fighting for Latinos and delivering on the issues that matter most to them and their families. With a strong record to run on, our campaign is making sure we are doing the work to earn our community’s trust and support once again in this election,” said Biden-Harris 2024 Campaign Manager Julie Chavez Rodriguez.

“While Donald Trump openly attacks our community and has put forth an agenda that is openly anti-Latino, it’s more important than ever that our community knows what’s at stake and who’s fighting for them. This ad does just that — spotlighting how President Biden has delivered for Latinos and reminding voters just how destructive a second Trump presidency would be for our community.”

The re-election campaign will broadcast this spot far and wide, and with recognition of cultural differences among the Hispanic community.

It “will target bilingual audiences in battleground states across radio, digital, and TV. The ads have been recorded with regional based accents to reflect the diversity of Latino communities in the battleground states.”

“On TV and radio, the campaign will focus placements in news-oriented and lifestyle programming on broadcast and cable networks like CNN en Español and Galavisión, and on programs like La Mesa Caliente. In addition to WAPA, Univision, and Entravision-owned stations, the campaign will also target Latino-owned outlets like Latino Media Network,” the campaign added.

“On digital, placement will focus on video platforms, including OTT, OLV, YouTube, and El Tiempo Latino.”

A.G. Gancarski

A.G. Gancarski has written for since 2014. He is based in Northeast Florida. He can be reached at [email protected] or on Twitter: @AGGancarski


  • Impeach Biden

    March 19, 2024 at 11:35 am

    So anti-Latino to Biden and his zombies is Trump actually protecting our border. Biden saying, “I let you in, now you pay me back with your support.” Biden is an incompetent boob. His sidekick ain’t much better.

    • MH/Duuuval

      March 19, 2024 at 7:55 pm

      Some 2000 of the 5000 children separated by Trump from their families have yet to be reunited.

  • Earl Pitts "The Big Voice On The Right" American

    March 21, 2024 at 7:09 am

    Good Morn ‘Ting my Besty Leftys,
    Y’all, one and all, know your side has €FFED UP this time more than ever and our Great Nation will be Totally 110% under Sage Republican Rule for everyone’s forseeable lifetimes.
    However, My Besty Leftys, I, Earl Pitts American, have something for you on this Sage Morn ‘Ting which will cheer all my Besty Leftys up and give your life hope, direction, and meaning.
    My Besty Leftys all of us Sage Patriots really are entertained at how y’all keep posting your leftist screed trying to so despertly encourage each other that somehow your side (The Dook 4 Brains Leftist Side) has some wild @ss chance here on God’s Green Earth of winning the POTUS, HOUSE, & SENATE.
    I, Earl Pitts American, have prepared some Sage Commentary to let my Besty Leftys know exactly how the Vast Majority of The Entire Planet feels about y’all’s political future.
    Thank you my Besty Leftys have an Earl Pitts American Day,
    Earl Pitts American
    *ps: Relax Your Sphincters*

    • JD

      March 21, 2024 at 7:23 am

      Shitts, There are 2 terms for your delusions and what you will end up with.

      1.) Lacanian phantasm – an unconscious plot that describes a scene where the subject occupies a place determined by the desire of the other. e.g. you think the left is trying to put you in a bad place, when they are not, and you think you have more support for your ideals than you truly do.

      2.) Stochastic terrorism – the public demonization of a person or group resulting in the incitement of a violent act, which is statistically probable but whose specifics cannot be predicted. e.g. You and your ilk keep pushing the groomer, invading immigrant, and other rhetoric and someone in your “cult” that believes will commit violence that will come back to haunt you all. Exhibit A: 1/6

      • rick whitaker

        March 21, 2024 at 10:52 am

        jd, you pegged earl shitts well. too bad he is incorrigible and does not want to improve himself, what a loser. earl is ALWAYS on the losing or wrong side of EVERY issue.

    • rick whitaker

      March 21, 2024 at 10:57 am


  • Dont Say FLA

    March 21, 2024 at 8:13 am

    I mean seriously why would any US Citizen of Hispanic / Latino heritage support the GOP when the GOP is the reason the NRA industry is able to flood Central and South American with 2A guns and ammo for the sake of profits in selling 2A good and the GOP’s other purpose, also the sake of profits, for construction and farming and landscaping and housekeeping CEOs?

    Everybody that fled here, you did that because of Republicans and their pro-gun, pro-violence, pro-disruption, pro-chaos, pro-death policy that created violence where you used to live and where your cousins and aunt and uncles and nieces and nephews and possibly even brothers, sisters, mothers, fathers, maybe even your own children, still live and still suffer due to Republican policy in USA.

Comments are closed.


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