Gray Rohrer
The group behind a ballot measure to legalize marijuana for recreational use is hitting screens and airwaves with a quartet of ads.
Smart & Safe Florida is going statewide with four ads over TV, streaming, radio and digital sites, worth more than $5 million to support Amendment 3.
“A smart and safe Florida means a regulated marijuana market where Floridians no longer need to turn to illicit cartel-trafficked products on the streets,” Smart & Safe Florida spokesperson Morgan Hill said in a prepared statement.
“More than half of Americans already enjoy access to safe, regulated marijuana, and we believe Floridians deserve that same freedom. Our campaign in support of Amendment 3 is in full swing, and we’re excited to continue connecting with voters through to November.”
The first ad, called “Vote Yes” features a series of mothers, business owners, a police officer and a Vietnam veteran arguing that Amendment 3 will install a safer, regulated market for marijuana, undercutting the black market with its “dangerous chemicals.”
Another, dubbed “Freedom” shows a Vietnam veteran asserting, “Florida’s outdated marijuana laws have cost too many their freedom. I swore to defend that freedom. It’s time for Florida to do the same.” It also states that the amendment will result in “billions in revenue for our schools.”
In “Available,” the third ad, an elderly woman says that “marijuana is already in Florida. Amendment 3 takes it off the streets.”
The fourth, “Clear Choice” shows a man contrasting the two roads facing Florida: “Continue to allow cartel criminals to profit from illegal marijuana laced with toxic chemicals and dangerous drugs, or vote ‘yes’ on Amendment 3 and give Floridians access to regulated safe marijuana.”
Smart & Safe Florida is a political committee bankrolled by Trulieve, a Tallahassee-based medical marijuana company, which has spent more than $40 million to get the measure on the ballot. In the first quarter of the year, it was joined by Curaleaf, Verano Holdings, Greenthumb Industries, Ayr Wellness Inc. and Cresco Labs to give $14.9 million for the effort.
The amendment must get 60% support from voters to pass.
13 comments
Dont Say FLA
May 14, 2024 at 9:11 am
The international tourists will soon realize Florida isn’t what it used to be and they’ll stop coming like the day drive vacationers already stopped coming because of Rhonda and his culture war nonsense.
Let’s give the day drive vacationers a reason, any reason at all, to come back to Florida. Save Florida Tourism!
Hung Wiil
May 14, 2024 at 1:59 pm
Vote Yes on THREE.
Dont Say FLA
May 15, 2024 at 9:13 am
Things are looking great for 3 when even me and Lil’ agree! Wheeeeeeeeeeeee-d!
Dont Say FLA
May 15, 2024 at 9:17 am
Vote YES on 3 so that, if for NO other reason, the MFLs can light up and calm the f_ck down. Because they need to calm down.
Get them MFL beaches some weed and a bzzz bzzz bzzzzer, STAT!
Plus probably fewer
schoolmass shootings when people get an outlet where they can blow off some steam and don’t have to worry that Rhonda’s Man Squad is going to come get them for harmlessly and beneficially blowing off some steam at home, out back, on a Friday nightImpeach Biden
May 15, 2024 at 1:41 pm
DEATH PENALTY TO POTHEADS
rick whitaker
May 15, 2024 at 1:45 pm
HOWLER MONKEY, your pothead comment was real howler monkeyish, good job.
Ocean Joe
May 16, 2024 at 4:51 pm
He just got finished watching Reefer Madness again.
Dont Say FLA
May 15, 2024 at 2:37 pm
LOL, IBS. Just as you can tell when I’m surfing the webs high as a kite, I, too can tell when you’re writing comments while stoned out of your gourd
rick whitaker
May 15, 2024 at 3:54 pm
DSF, howler monkey must go out of state to get his pot. florida has shitty pot. tennessee mountain grown pot is soooooo much better. he probably don’t want to get drug tested and then fired from whatever loser job he has.
Cindy
May 16, 2024 at 5:47 pm
Why because any addictive makes you a high risk in traffic
Cindy
May 16, 2024 at 5:51 pm
Look at Mr Google
Playing with ?
May 23, 2024 at 8:46 pm
Everyone should sign a waiver relinquishing any physical right to their health.and no lawsuits for personal 🤕 injury’s
And held accountable for actions of their own.includes settlements.
Jay Dub
May 26, 2024 at 9:57 pm
My rule of thumb is, if The State of FL fights having it put on ballot as a citizen initiative, then I vote in favor of it. Why is the state so afraid of a supermajority of voters wanting something and going out and putting in the work to change it?
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