‘Don’t believe the lies’: Recreational pot ad says Florida can increase competition in marijuana market
Smart & Safe Florida "False" ad screenshot.

Smart Safe ad
'This is a competition where consumers win.'

Critics of a recreational pot amendment have attacked it as a so-called “Big Weed” giveaway. But a new ad promoting Amendment 3 says Gov. Ron DeSantis is the one stifling marijuana market competition.

False,” a 30-second video from the Smart & Safe Florida campaign, directly addresses accusations about Amendment 3’s backers having the most to gain from legalization. The ad insinuates that other financial parties are trying to stop legalization.

“Tallahassee special interests are lying about Amendment 3,” a narrator states, as screencaps of a Vote No on 3 ad appear. “The truth? This is a competition where consumers win.”

The ad references fact checks, including one by WPTV, already done on an anti-marijuana ad that said Amendment 3 would create a monopoly.

Notably, Trulieve, Florida’s largest medical marijuana provider, remains the largest donor behind the Smart & Safe campaign, though other companies started donating once Smart & Safe successfully secured a place on the ballot for Amendment 3.

“Florida has nearly two dozen licensed marijuana providers and 22 more just waiting for the Governor’s approval,” the ad states.

DeSantis has repeatedly criticized Amendment 3, partly because it does nothing to expand the marijuana marketplace, such as by legalizing home-grow cannabis.

“This does not have home consumption marijuana,” DeSantis recently told Fox News Radio. “And look what I think will happen if it passes … I think you’re going to see those companies lobby the Legislature to increase penalties on home grow.”

But Smart & Safe officials say they support home grow, and that regulation of the marijuana industry will still be left to the Legislature, just as it was when a constitutional amendment legalized medical marijuana.

Meanwhile, the campaign said Amendment 3 holds the potential to create jobs and increase tax revenue by an estimated $431 million annually for the state.

“Amendment 3 will create a safe, regulated market for recreational adult-use marijuana, bringing more jobs and generating billions for schools and police,” the narrator states. “Don’t believe the lies.”

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


4 comments

  • "E"

    September 26, 2024 at 11:18 am

    Good Afternoon Florida Voters still unsure if you should vote NO or yes on Recreational Weed,
    STAND BY FOR SAGE WISDOM:
    The media push for recreational weed is being handled in the same method as the media push to make low IQ voters think its OH to vote Democrat. (The Sage Commentary below is being reprinted with permission from The Sage and trusted and beloved “E”. *all rights reserved*)
    Remember, Sage Patriot & Dook 4 Brains Leftist fans of “The Sage “E”:
    IT’S NOT NEWS UNTIL “THE SAGE “E” WEIGHS IN:
    As I’ve addressed in prior “Sage Golden Nugget Drops Of Pure “D” Wisdom, there are actually very few Harris or former Biden voters posting any comments here or in any publications. This also applies for X, FB, and IG … along with all media.
    In order to make it look like its not just a Total Trump 8UTT KICKING all media is paying workers to come on and post crazy Harris support and negative Trump hate stories.
    The same is true here all of our posters are actually and logically voting for The Sage Donald J. Trump. This is how media in The USA does it’s job.
    Thank you, Sage Patriot & Dook 4 Brains Leftist fans of “The Sage “E”,
    “The Sage “E”,

  • JD

    September 27, 2024 at 6:31 pm

    Thing is, if there is the Republican controlled House and Senate, pass this admendment and then Desantis and they can add laws that regulate the marketplace and add in the homegrown clause.

    Desantis’s comment doesn’t pass the sniff test (no pun intended)

  • Cheesy Floridian

    September 30, 2024 at 2:23 pm

    Do we want to continue to have something be illegal and cause people to be arrested have to deal with the law or we vote yes and make it legal and the state can pass laws regulating it just like tobacco and alcohol. Why anyone would believe the “vote no” ads is just crazy and those people believe whatever the gov. tells them.

  • Jojo

    October 1, 2024 at 7:28 am

    If DeSantes is against an amendment you can bet its passage would be good for Floridians

Comments are closed.


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