Department of Health sends cease and desist letter to TV station over abortion ad
Image via Florida Freedom Fund.

Caroline Amendment 4 Florida Freedom Fund
'Here, the Department is threatening the station with criminal prosecution if it does not cease running the Advertisement.'

The Department of Health (DOH) has fired off a cease and desist letter to WCJB-TV and other stations for airing pro-Amendment 4 advertisements.

Abortion rights advocates say the move is the state’s latest abuse of power to try to defeat the upcoming ballot initiative.

The advertisement in question: A woman with brain cancer is shown in a 30-second ad describing how she found out she had a brain tumor while pregnant with her second child.

“The doctors knew that if I did not end my pregnancy, I would lose my baby. I would lose my life. And my daughter would lose her mom. Florida has now banned abortion even in cases like mine. Amendment 4 is going to protect women like me. We have to vote ‘yes,’” the Tampa woman says in the ad.

DOH General Counsel John Wilson sent a letter last week to the Gainesville station General Manager Alan Chatman and Vice President of Gray Television Mike Jones warning about the potential of criminal charges, saying the ad contains false information.

“The advertisement is not only false; it is dangerous. Women faced with pregnancy complications posing a serious risk of death or substantial and irreversible physical impairment may and should seek medical treatment in Florida,” Wilson wrote.

“However, if they are led to believe that such treatment is unavailable under Florida law, such women could foreseeably travel out of state to seek emergency medical care, seek emergency medical care from unlicensed providers in Florida, or not seek emergency medical care at all.”

Wilson said DOH is “authorized to institute criminal proceedings in the county court” and that “keeping, or maintaining a nuisance injurious to health is a second-degree misdemeanor.”

“The Florida Department of Health has been notified that your company is disseminating a political advertisement claiming that current Florida law does not allow physicians to perform abortions necessary to preserve the lives and health of pregnant women,” Wilson added.

“While your company enjoys the right to broadcast political advertisements under the First Amendment of the United States Constitution and Article I, section 4 of the Florida Constitution, that right does not include free rein to disseminate false advertisements which, if believed, would likely have a detrimental effect on the lives and health of pregnant women in Florida.”

Florida Politics reached out to the TV station, DOH and Gov. Ron DeSantis’ Office but did not get immediate comment.

Reproductive freedom advocates have already accused the state of inappropriately getting involved and using taxpayer resources to fight the upcoming abortion rights initiative. The state won a court dispute which allowed it to keep up a state agency website attacking Amendment 4.

The Floridians Protecting Freedom political committee, which sponsored Amendment 4, sent the TV station an Oct. 4 letter demanding for the ad to keep running.

“This is not simply an instance where your station has received a baseless cease-and-desist letter in the context of a heated political campaign,” the campaign’s letter said. “Here, the Department is threatening the station with criminal prosecution if it does not cease running the Advertisement. This is not just an unfounded request, it is unconstitutional state action. The Letter is a textbook example of government coercion that violates the First Amendment.”

The campaign also defended the ad, saying it was accurate.

Under Florida’s current six-week abortion ban, women can get abortions later to save their lives — if they get two doctors in writing to say so.

“The Department may or may not honestly believe that its restrictions on reproductive healthcare are sufficient to protect women’s health. But that is not the lived experience of pregnant patients and doctors in states with abortion bans like Florida,” Amendment 4 said in the letter. “Pregnant patients who have cancer generally cannot undergo chemotherapy. And because the cancer is not immediately life threatening, an abortion is not permitted.”

Gabrielle Russon

Gabrielle Russon is an award-winning journalist based in Orlando. She covered the business of theme parks for the Orlando Sentinel. Her previous newspaper stops include the Sarasota Herald-Tribune, Toledo Blade, Kalamazoo Gazette and Elkhart Truth as well as an internship covering the nation’s capital for the Chicago Tribune. For fun, she runs marathons. She gets her training from chasing a toddler around. Contact her at [email protected] or on Twitter @GabrielleRusson .


17 comments

  • Steve Grabarczyk

    October 7, 2024 at 2:11 pm

    If that was the case greyhound racing opponents should have been thrown in jail for false political ads on Amendment 13

  • Michael

    October 7, 2024 at 3:47 pm

    This is what law school professors call ‘legal blustering’.

    The last thing on earth DeSantis and Amendment 4 opposition actually wants is a woman with brain cancer in front of a jury and free tv cameras telling her story.

  • Michael K

    October 7, 2024 at 4:04 pm

    Wow. What country are we living in? This is un-American.

  • Bill Pollard

    October 7, 2024 at 5:27 pm

    Florida is an authoritarian state. I could say worse.

    • Cheesy Floridian

      October 8, 2024 at 11:55 am

      this is sadly the truth

  • Jojo

    October 7, 2024 at 9:12 pm

    Are we in Nazi germany?? When are republicans in this state going to wake up to the fact that DeSantes and his merry crew of authoritarian idiots will be the destruction of Florida?

  • Jojo

    October 7, 2024 at 9:15 pm

    If the reasoning is that that ad contains false information then I’m anxiously awaiting the dept of health sending the Trump campaign a cease and desist letter for every single one of his ads

  • Maxine Derkatch

    October 8, 2024 at 8:46 am

    Next, DeSantis will outlaw the number four from the English language. That should take care of it!

  • FLPatriot

    October 8, 2024 at 9:15 am

    The GOP is scary. Supporters really need to step back and look closely at what these people are doing and ask themselves, If a Democrat did this, How would I feel. Every one of them would drop the GOP in a minute if they are true American patriots.

  • Joe

    October 8, 2024 at 9:50 am

    The party of freedoms strikes again!

    Free speech for me but not for thee.

  • Cheesy Floridian

    October 8, 2024 at 12:10 pm

    I really hope people are paying attention to what this man and his administration are doing to us. We are supposed to be able to vote on these amendments and what is doing is so wrong on many different levels. We are the United States of America and we are supposed to be free. he spent $60k a pop on signs that state ” the FREE state of florida” yet he does stuff like this.

  • Lisa Heard

    October 8, 2024 at 9:15 pm

    Lock desantis up along with trump. Add scott too!

  • Jojo

    October 8, 2024 at 10:21 pm

    Welcome to the free state of Florida ya’ll

  • Skeptic

    October 9, 2024 at 2:40 pm

    Freedumb’s just another word for nothing left to lose.

  • Tjb

    October 13, 2024 at 4:23 pm

    Ironically many Republicans are throwing out allegations that the Democrats are the censoring the First Amendment. Looks like projection to me.

  • Jojo

    October 14, 2024 at 8:12 am

    And now the general council of the Dept of Health has left his job, no explanation. What? To spend more time writhing the family?

  • Jason Powderly

    October 16, 2024 at 12:37 am

    Were the cease and desist letters sent to other stations across the state? Or does the Florida Department of Health not want to see the same lawsuit laughed out of court by multiple stations in 10 different TV markets? One also wonders how the AHCA, Department of Children and Families, FL DOH, and the FL Department of Transportation came by all this taxpayer money to spend fighting against Amendments 3 and 4? Perhaps the unexpected DeSantis veto of $32 million from the FL Budget for various Arts programs was the source? Just asking.

Comments are closed.


#FlaPol

Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, Ryan Nicol, Jacob Ogles, Cole Pepper, Jesse Scheckner, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704