Drew Dixon
Mom’s big day is coming up, and Americans are expected to spend tens of billions of dollars on Mother’s Day. The Florida Retail Federation (FRF) is urging Sunshine State residents to buy gifts for the day right here.
A survey conducted by the National Retail Federation (NRF) concluded that spending on Mother’s Day across the nation is expected to climb to $34.1 billion for May 11. That’s more than the $33.5 billion spent on Mother’s Day last year and just behind the record spent on Mother’s Day in 2023, when $35.7 billion was spent across America.
Scott Shalley, President and CEO of the FRN, said there’s no reason Floridians can’t find their gifts for moms close to home.
“Florida families are gearing up to show their love and appreciation for the mother figures in their lives,” Shalley said. “Whether you shower her with flowers, greeting cards, or a special outing, we urge you to visit your local retailers and ‘Find It In Florida’ when shopping for the perfect gift or experience for the moms in your life.”
The NRF conducted a national survey of 7,948 American adults between March 31 and April 7 to get their perspectives on Mother’s Day spending.
The shoppers most likely to spend money on Mother’s Day are between 35 and 44 years old and will likely spend an average of $345.75 each.
Some 74% of all shoppers will spend money on greeting cards, while more than half, about 63%, plan a special outing, such as a dinner or brunch, to honor mom. Regarding gifts, jewelry will draw the most spending, with an estimated $6.8 billion paid for it. Another $6.3 billion will be spent on special outings, and $3.5 billion will be spent on gift cards.
NRF officials said Mother’s Day remains one of the most important holidays among Americans.
“Mother’s Day is an important holiday for many consumers, only surpassed by the winter holidays in terms of average spending,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “Even in the face of economic uncertainty, consumers continue to celebrate the special women in their lives with gifts and outings.”
One comment
MarvinM
May 5, 2025 at 5:52 am
Sorry Mom, I can’t afford to shower you with flowers because of Trump tariffs. Unless I find a local florist that has locally grown affordable non-tariffed flowers. Who ships to other states without charging an arm and a leg. But you should be fine with two flowers instead of 30.
In general, I always agree we should be shopping local and supporting local businesses.
But there will be almost no businesses who won’t have to raise their prices when Trump’s tariffs fully take affect.
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