Democrats unveil their autopsy report on 2014 election

• Having a clear, values-based narrative that unites us as Democrats and engages and appeals to the broadest swath possible of the American electorate.
• Creating strong accountable partnerships with active Democrats and all those who share our values in all 57 states and territories and Democrats Abroad.
• Proactively protecting and expanding every American’s right to vote.
• Building a three-election strategy for redistricting – at the state and federal level.
• Identifying and promoting the next generation of Democratic leaders, including citizen activistsfrom a cross-section of backgrounds and walks of life.

The report also says that “no area of this review caused more debate or solicited more ideas than the belief that there is no single narrative that unites all of our work and the issues that we care about as a community of Democrats. It is strongly believed that the Democratic Party is loosely understood as a long list of policy statements and not as people with a common set of core values (fairness, equality, opportunity). This lack of cohesive narrative impedes the party’s ability to develop and maintain a lifelong dialogue and partnership with voters.”

The answer? A “National Narrative Project” to create “strong values-based national narrative” that is aimed at motivating voters to identify with Democrats.

The paper says that Democrats need to reclaim voters they’ve lost in recent years such as Southerners, and excite blacks and Latinos. But not how they’ll do it simultaneously.

.And the conclusion?

The circumstances that led to the series of devastating electoral losses did not develop overnight. Instead they have been building over decades as the political system has been irrevocably changed by the passage of McCain-Feingold and the Citizens United decision. Republicans, in many cases, have been quick to respond to these changes and take advantage of this new moneyed and murky environment.

In just under twelve weeks, the Democratic Victory Task Force has examined all aspects of the recent election cycles and identified a number of areas for further study. This Task Force’s work is only just beginning and a full action plan – including additional research, pilot programs, narrative development and collaboration with our allies – will be in place by May 2015.

This plan marks the start of our fight to reclaim state houses, win governorships, take back the House and Senate and protect the White House. Our work has only just begun!