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Lenny Curry seems to be in a good place for his upcoming re-election effort as Jacksonville Mayor.

Jax

Lenny Curry ad touts first-term accomplishments

Jacksonville on the Rise, a new local political committee designed to boost Mayor Lenny Curry‘s re-election bid, released its first ad this week: a six-figure buy.

As one would expect, the ad extols Curry’s first term accomplishments, framing them in a holistic, big picture narrative that makes the case that the mayor has kept the city safe and has instituted meaningful reforms.

The ad trumpets investments in technology, such as ShotSpotter as well as the addition of 180 positions to the Sheriff’s office and 225 fire and rescue workers, a fulfillment of a campaign promise to remedy public safety staffing shortages.

Additionally, the spot mentions children’s program reforms, via Kids Hope Alliance: “a partnership with teachers and community leaders who help our children see their dreams become reality.”

The ad also discusses “balancing the budget without raising taxes  … increased transparency … and accountability” to taxpayers.

Toward the close, the spot describes the city’s reaction to the hurricanes that came through in back to back years.

“We came together as a city,” Curry says in the voice-over.

With no serious opponents yet declared (one filed Democrat raised just $600), the spot is a clear message to potential opponents, establishing a narrative that could be both difficult and expensive to counter.

Written By

A.G. Gancarski has been a working journalist for over two decades, with bylines in national and local publications alike on subjects ranging from pop music to national and global politics. Gancarski has been a correspondent for FloridaPolitics.com since 2014, and has held a column in Jacksonville, Florida's Folio Weekly for two decades. In 2018, he was a finalist for an Association of Alternative Newsweeklies "best political column." Gancarski is a frequent presence on Jacksonville television and radio, including fill-in slots on WJCT-FM's award-winning talk show "First Coast Connect." He can be reached at a.g.gancarski@gmail.com.

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