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New “FMA Cares” campaign extols doctors’ charitable work

Florida’s largest medical trade group is showing just how much the state’s doctors care about their friends, neighbors, and fellow residents.

The Florida Medical Association, which represents more than 20,000 physicians statewide, on Monday unveiled “FMA Cares,” a new initiative highlighting how medical professionals give back to local communities.

FMA Cares will feature a series of videos and stories about medical professionals who make a difference in their neighborhoods.

The first ad introduces FMA member and Tallahassee orthopedic surgeon Andrew Borom, who provided care to Army Sgt. Luke Murphy during his rehabilitation.

When red tape prevented the Iraq War veteran from getting the medical care he needed, Borom went the extra mile and volunteered treatment.

“It’s amazing how the simple act of doing the right thing can lead to so much more,” Borom said.

The video is available here.

“For many physicians, practicing medicine is more than a professional endeavor,” the FMA’s president, Alan Pillersdorf, said. “Doctors across Florida give back to their local communities through humanitarian and charitable medical work that connects people with the care they need to live healthier lives.”

“Through, we will tell the stories of physicians like Dr. Borom,” the FMA’s executive vice president, Tim Stapleton, said. “Every day across Florida, these doctors change lives through their acts of kindness and generosity.”

FMA is calling on its membership to send stories of what they are doing in local communities, either by email with a brief description of the humanitarian/charitable medical work to or entering information into an online template.

Written By

Phil Ammann is a St. Petersburg-based journalist, editor and blogger. With more than three decades of writing, editing, reporting and management experience, Phil produced content for both print and online, in addition to founding several specialty websites, including His broad range included covering news, local government and entertainment reviews for, technical articles, and profiles for BetterRVing Magazine as well as advice columns for a metaphysical website, among others. Phil has served as editor and production manager for Extensive Enterprises Media since 2013 and lives in St. Pete with his wife, visual artist Margaret Juul. He can be reached at

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