Hans Tanzler makes first TV ad buy in CD 4 race

Tanzler

The first TV ad of the race to replace Ander Crenshaw in Florida’s 4th Congressional District is out; it’s called “Rawhide,” and it’s from Hans Tanzler.

As the title suggests, it has a cowboy movie feel.

It leads off with a Reward poster, with a rustic voiceover spotlighting “some bad guys in Washington,” including Barack ObamaNancy Pelosi, and Harry Reid.

“They’ve put us in debt … weakened our military … left our borders unprotected,” continues the voiceover.

Then, as a shot of Tanzler riding horseback in a field with a rifle on his side plays, the pitch.

“We need a hero. A prosecutor. A business leader and job champion. A reformer who stood up for our farmers. Hans Tanzler.”

At the 16 second mark, Tanzler speaks: “Mr. Obama, you and your gang have made a mess in Washington. And I’ve got one message from We The People: Get out of our town.”

“There is no question that President Obama’s eight years in Washington have left us much weaker as a nation,” said Tanzler in a press release. “This ad focuses on the exploding debt and hollowed-out military that he is leaving behind and highlights the leadership experience that I’ll bring to Congress.”

The ad, we are told, is part of a “sustained ad buy strategy for the duration.”

Notable: the ad’s similarity to an ad run in the Alabama Agricultural Commissioner race in 2010.

Like Shakespeare said —or was it Roy Rogers? — “there’s nothing new under the sun”?

A.G. Gancarski

A.G. Gancarski has been the Northeast Florida correspondent for Florida Politics since 2014. His work also can be seen in the Washington Post, the New York Post, the Washington Times, and National Review, among other publications. He can be reached at [email protected] or on Twitter: @AGGancarski



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