Former Marco Rubio staffers Terry Sullivan, Alex Conant launch consulting firm
Former aides to Senator Marco Rubio, from left, Will Holley, Terry Sullivan and Alex Conant, at Mr. Sullivan’s Washington apartment. Photo courtesy of New York Times

firehouse strategies New York Times (Large)

Three top staffers in Marco Rubio’s presidential campaign are opening a new consulting firm in response to the Donald Trump phenomenon.

Jim Rutenberg of The New York Times reports Terry Sullivan, along with former Rubio communications adviser Alex Conant and Rubio lawyer Will Holley launched Firehouse Strategies, based on the idea that Trump has “rewritten the rules of modern communications strategy.” The political communications landscape has changed, they say, and candidates and corporations need to take heed.

“Like water out of a firehose, information flows faster than ever before,” says the Firehouse website. “We know how to tackle fast-paced modern public affairs problems because we have real-world experience doing it.”

The firm will utilize the combined experience in building brands, public affairs and political campaigns, and crisis communications at the highest levels.

“The solution is always more content, not less,” Sullivan told the Times.


Photo courtesy of the New York Times.

Phil Ammann

Phil Ammann is a Tampa Bay-area journalist, editor and writer. With more than three decades of writing, editing, reporting and management experience, Phil produced content for both print and online, in addition to founding several specialty websites, including His broad range includes covering news, local government, entertainment reviews, marketing and an advice column. Phil has served as editor and production manager for Extensive Enterprises Media since 2013 and lives in Tampa with his wife, visual artist Margaret Juul. He can be reached on Twitter @PhilAmmann or at [email protected]

One comment

  • Paige Thompson

    June 17, 2016 at 2:33 pm

    You guys and George Bush are pieces of shit. We finally have a answer to what we have had to deal with for 8 years and you are trying to derail it. None of you could even tote Donald’s jock strap. Stop being stupid.

Comments are closed.


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Jason Delgado, Renzo Downey, Daniel Figueroa, A.G. Gancarski, Anne Geggis, Kelly Hayes, Joe Henderson, Ryan Nicol, Jacob Ogles, Scott Powers, Gray Rohrer, Jesse Scheckner, Christine Sexton, Andrew Wilson, Mike Wright, and Tristan Wood.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704

Sign up for Sunburn