A.G. Gancarski
What to do if you are running close to last in a crowded GOP primary in Florida’s 4th Congressional District, and your biggest publicity thus far has been related to tax issues and an ownership stake in an alleged pill mill still being investigated by Attorney General Pam Bondi?
If you’re St. Johns County Commissioner Bill McClure, you release a 90-second ad calling yourself a “problem solver.”
The ad bills McClure as a “conservative reformer,” setting a narrative as someone who has created “hundreds of jobs in Florida and thousands around the country,” who now has set his attention on solving a new problem.
The problem of “Washington.”
“Congress is broken, and I’m running because we need a businessman, an outsider, to bring fresh thinking,” said McClure, as he rides a Harley-Davidson through a subdivision, wearing no helmet, which would seem to be unsafe given that his eyes aren’t focused on the road in front of him.
“As St. Johns county commissioner,” said McClure, “I showed how a conservative outsider could take on the establishment and fix the problems they caused.”
McClure then pivots to taking credit for the legislative record of the county commission, and the county’s economic record, over the last four years, without providing specific evidence of his taking on the establishment and fixing the problems they created.
“The same thing can happen in Washington,” said McClure, who polled at an anemic 2 percent in a recent UNF poll with a 4.9 percent margin of error.
Requests for comment on the ad buy for this ad, including money committed and where it might air, failed to elicit response Monday morning.
The full ad is below:
