New Jay Fant ad takes on ‘Washington’


House District 15 Rep. Jay Fant, running against a write-in candidate in the Westside Jacksonville district where his family is iconic, spent almost $10,000 on production of a TV spot in late September.

What did Fant get for that? A well-produced plate of red meat.

The title of the ad is  “November” and the premise: the biggest problems people in HD 15 face come from “Washington.”

The spot contains everything you’d expect from a Northeast Florida Republican: shots of Fant walking through industrial spaces where American flags are displayed, along with images of Fant talking to military veterans and shaking hands with restaurant patrons.

Fant’s voiceover is laid over a piano track, in which he says things like “two years ago, you elected me [to be] our state representative, to defend our values and create jobs.”

“Right now,” Fant adds, “the biggest challenge faced by our small businesses is Washington.”

Thus, Fant worked to stop Obamacare, end funding for sanctuary cities, and pushed back against federal regulation.

“Conservatives are on the rise,” Fant concluded. “This November, let’s make our voices heard.”

The ad is being seen on television in the Jacksonville market, including broadcast and cable buys.

A.G. Gancarski

A.G. Gancarski has written for since 2014. He is based in Northeast Florida. He can be reached at [email protected] or on Twitter: @AGGancarski


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