Peter Schorsch
Sachs Media Group, Florida’s powerhouse public affairs communications firm, reported its best year ever in 2016, with revenues surging by 20 percent.
In a crowded space of small and large firms that support legislative causes with messages and media, Sachs Media Group is among the largest and longest standing, with a deep bench, comprehensive suite of services, and steady string of successes.
While only 1 in 8 of the bills that were filed last year passed, the Sachs team scored an 80 percent success rate.
Public affairs is the Sachs firm’s most in-demand specialty, accounting for one-third of all billings, followed closely by public relations. Corporate accounts constitute the majority of the firm’s client roster, followed by nonprofits and select public sector work.
Unlike some firms, Sachs Media Group doesn’t lobby, but supports the work of lobbyists with strategy, research, third-party support, digital and advertising.
And the firm has recognized and promoted dynamic talent in the public affairs arena, last year naming Herbie Thiele as Vice President/Director of Public Affairs and ‘rising star‘ Drew Piers as Deputy Director of Public Affairs.
Sachs Media’s public affairs bench also includes veteran communicators Ron Sachs and Michelle Ubben, and digital strategist Ryan Cohn.
This week, the firm announced promotions for six staff members in the areas of public relations, digital/social media, and web development, including Ashley Perkins to Director of Digital Content; Rob Orr to Director of Web Design and Development; Zoe Linafelt, Emily Allman, and Jenna Sarkissian to Account Managers; and Shelby Hobbs to Senior Account Executive.
Based in Tallahassee, the firm has offices in Orlando, Boca Raton, and Washington, D.C. It also is expecting to open a Tampa office this year.
