Florence Snyder: VISIT clueless tourism officials in Brevard County

Money in the hands of the people

If there’s one thing a $113,000 a year Florida tourism executive urgently needs, it’s a $26,000 raise.

Otherwise, says the Brevard County Director Compensation and Job Performance Committee, its Office of Tourism Executive Director Eric Garvey might leave the Space Coast — where the median household income is $48,483 — for greener Florida tourism pastures, where “the average salary for his counterparts” is $154,792.

Last week, the Brevard Tourist Development Council endorsed the committee’s recommendations, which include an added $90,000 to be divided up among nine of Garvey’s “best in class” staffers.

Don’t these people read newspapers?

Florida tourism’s marketing honchos have a target on their backs, fronts and sides, along with incomes that vastly exceed what average Floridians will earn in their best years, or their wildest dreams.

This is a bad week to be bearbaiting legislators and taxpayers who think the tourism czars should pay their publicists out of their own pockets. Garvey’s bosses might want to reVISIT their strategy.

Florence Snyder

Florence Beth Snyder is a Tallahassee-based lawyer and consultant.



#FlaPol

Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Ryan Nicol, Jacob Ogles, Cole Pepper, Gray Rohrer, Jesse Scheckner, Christine Sexton, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704




Sign up for Sunburn


Categories