A tale of two campaign finance stories by the Tampa Bay Times

nightmare moon

As I continue to extol how shopping truly is a pleasure at Publix – and why its campaign contributions to Adam Putnam do not warrant a full-scale boycott of the grocery store – the Tampa Bay Times, which first reported about the scope of Publix’s support of Putnam, has published another campaign finance story which, when contrasted with the Publix-Putnam report, demonstrates how the newspaper can put its thumb on the (deli?) scale when it wants to.

Emily Mahoney, of the combined Times/Herald (Herald/Times?) Tallahassee bureau, reports that South Florida toy executive Jay Foreman contacted former U.S. Reps. Patrick Murphy and David Jolly this week with a pledge to back their potential bipartisan bid for Florida governor and lieutenant governor.

“I think it’s a great idea and a great opportunity for Florida, which is a swing state in so many ways, to show the country that this model works,” Foreman said.

Foreman is the CEO of Basic Fun!, a Boca Raton “toy and novelty company.” Foreman, a Democrat, told Mahoney he’s a longtime supporter of Murphy’s and even held a fundraiser for him during one of his runs for Congress.

Now, because Foreman’s company makes Lite-Brites, K’nex, and My Little Pony, the Times is having some fun with this story.

There’s a picture of Rainbow Dash (one of my daughter’s favorite ponies) accompanying the blog post. A Times editor tweeted about “Bronies” when referencing the article (although I’d suggest he be careful with that description – read more about the bizarre world of bronies here.)

The piece makes campaign finance sound as if it could be fun if only the “spirit of friendship” (that’s a My Little Pony reference) were involved.

That’s because the Times and its reporters, for the most part, love the fantasy of a bipartisan ticket. The reality is a Murphy-Jolly ticket has as much chance as winning as spotting a purple unicorn.

Because the Times wants to see something like Murphy-Jolly 2018 happen, it frames the story of Foreman pledging to donate to them in a flattering light.

Yet, because Publix has donated several hundred thousand dollars to its hometown ally Adam Putnam, something nefarious must be afoot.

Do your own comparison: Here’s Foreman saying he’s ready to donate up to $40,000 to Murphy-Jolly and he gets to give pie-in-the-sky quotes like, “I see two guys with fresh ideas and fresh faces.”

Why isn’t the story framed as ‘South Florida business executive wants to bankroll long-shot campaign’?

Why doesn’t the Times do the math and point out the fact that if Foreman were to give $40,000 to Murphy, that would be one individual giving almost a tenth of what Publix – a multi-billion dollar company that employs thousands of individuals – gave to Putnam?

Because doing so would not fit the Times’ narrative.

The Times is making a big deal out of Publix’s support for Putnam (which is comparable to the average household annually giving three cents to a cause or candidate) while applying a soft-focus sense to a donor wanting to give money to two candidates the Times would like to see enter the 2018 race for governor.

Peter Schorsch

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including Florida Politics and Sunburn, the morning read of what’s hot in Florida politics. Schorsch is also the publisher of INFLUENCE Magazine. For several years, Peter's blog was ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.



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