In an effort to beef up the party’s local operations, the Florida Democratic Party (FDP) has named Lisa Peth to serve as the group’s first-ever Municipal Victory Program Director.
The news was first reported in the Thursday edition of Sunburn.
According to an FDP release, the program “will invest in local candidates and provide critical data, organizing, paid media, digital, and communications support to their campaigns. The effort will be specifically targeted at flipping local city councils and county commissions.”
Peth has worked for the FDP since November 2017, where she served as the Northeast Florida Community Engagement Director.
“To flip Florida blue in 2020, Democrats have to focus on winning down-ballot races and electing local leaders who will fight for public schools and good-paying jobs,” said FDP Chair Terrie Rizzo.
“Lisa Peth has a record of running sophisticated and effective field operations and played a critical role in turning Duval blue last year for the first time in decades. No one is more qualified than Lisa to do the important work of organizing voters, mobilizing voters, and delivering victory for Democrats.”
Peth’s appointment represents an effort to build on Democrats’ recent success at the local level over the past few years.
In 2018, Democrats earned majorities on the Hillsborough County Commission and the technically nonpartisan Miami-Dade County Commission. The party also saw Jerry Demings grab the Orange County Mayor position from Republicans.
Peth has worked on contests in Duval, St. Johns and Clay counties. She has also worked on races at the congressional level.