Priorities USA invests $70 million slamming Donald Trump on coronavirus failures
Screengrab from Priorities USA "Front Lines" advertisement.

Screen Shot 2020-04-14 at 11.34.29 AM
The Advertisement spotlights the President's dismissal of PPE needs.

A Democratic super PAC will contrast President Donald Trump’s early dismissal of medical needs against advice from health care officials.

Priorities USA Action will spend $70 million reserving ad time in swing states, including Florida, to blast the message that Trump ignored concerns of professionals in the early days of a pandemic.

“In this time of crisis, we need to listen to our medical professionals and ensure they have the resources they need to keep them safe while they keep us safe,” said Guy Cecil, chairman of Priorities USA.

Unfortunately, Donald Trump is more concerned with deflecting blame and protecting his own political standing than taking the necessary steps to protect our country.”

The spot, entitled “Front Lines,” highlights some of the most dismissive statements made by Trump about face masks and ventilators.

That includes a Fox News interview on March 26 when he said, “I don’t believe you need 40,000 or 30,000 ventilators.” That came after New York Gov. Andrew Cuomo requested 30,000 in New York alone.

Trump, in another clip from a March 23 briefing, complains about doctors and nurses throwing face masks away and asking for more. “I keep saying, how is it possible to use so much,” he said.

Those clips get juxtaposed to doctors and nurses explaining the dire need for more personal protection equipment and life-saving devices.

“We’re going to need billions of masks across America,” said emergency room Dr. Dara Kass.

“It’s a war that we are fighting without the right equipment,” said nurse Anthony Clampa.

Footage is shown of emergency rooms, with Dr. Colleen Smith describing hospitals scrambling for every ventilator available.

The montage shows the Super PAC’s willingness to aggressively question the President’s leadership even as the global pandemic continues to unfold.

“We need a leader who is trustworthy, decisive and puts the needs of the American people first,” Celis said.

“Donald Trump is simply not up to the task. We will not let Trump dictate the narrative and will continue to air the facts and the truth and hold the president accountable.”

The major ad buy comes after Priorities USA already invested $7.5 million on prior TV and digital advertising related to Trump’s response to the coronavirus threat.

The newest ads will run in Florida, Michigan, Pennsylvania and Wisconsin.

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected]


One comment

  • Truth Seeker

    April 14, 2020 at 3:38 pm

    Bill Burton, who runs Priorities U.S.A., served in the Obama Whitehouse, and this super PAC was the biggest supporter of Hillary Clinton’s campaign.
    Burton had said that to defeat Donald Trump, a lot of imagination would have to be used.
    Since the Democrats can’t talk about their candidate, Joe Biden, or their ideas on how to make America better, they have decided to use a pandemic that came from China, to try to knock off Donald Trump.
    When a two year investigation, based on a phony dossier, did not result in any criminal charges against Trump, the Dems turned to impeachment due to phone call to the President of another country.
    The impeachment, which cut into the timeframe of the virus being detected in America, was a bust, but also a waste of the President’s time.
    Now, that all these attempts to oust trump without an election failed, it is time to use the only thing they have left…the President’s handling of the virus that now plagues our country.
    Unfortunately, most of the media support the ouster of the President, and rather than reporting on facts, they report on sensationalism and blame.

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