The Democratic National Committee is moving a Barack Obama ad from digital placement to broadcast television in Florida, showing the former President imploring Floridians to make a plan to vote and to vote early.
The DNC will begin running the 30-second spot on Miami TV and then move it to other Florida markets through the final 12 days before Election Day, according to POLITICO.
The ad has been running on digital platforms including Facebook, Instagram, Hulu, and YouTube for about a week now in Florida, Arizona, Georgia, Iowa, Michigan, Nebraska, Nevada, North Carolina, Pennsylvania, Virginia, and Wisconsin.
In the 30-second spot “Barack Obama: Profiles in Voting,” the former President ties the voting call to momentum from the racial justice protest movement, though he does not explicitly mention it. This is an appeal, however, that clearly reaches out to people frustrated by racial injustice.
“There will always be reasons to think your vote doesn’t matter — that’s not new. What is new is a growing movement for justice, equality and progress on so many issues,” Obama says, while sitting in front of the camera. “This really is a tipping point, and that momentum only continues if we win this election. But it’s gonna be close. It could come down to a handful of voters just like you. So I’m asking you to bring this thing home. Leave no doubt. Vote early.”
The commercial does not mention Democratic presidential nominee Joe Biden nor Republican President Donald Trump, nor any other candidates.
The state-specific voter education videos featuring Obama encourages Americans to visit IWillVote.com to learn about their different options to cast their ballot and make their plan to vote.
The website is a project of the DNC and the Biden campaign. They set it up to help voters request and return their ballot by mail. It also provides information about the voting process in their state as they make their plan to vote. There also is a Spanish-language version of the ad at VoyaVotar.com.