Vern Buchanan drops six-figures on cable ads, but Margaret Good is outspending him

vern buchanan vs. margaret good
Campaigns have now spent a combines $3 million on the race.

Rep. Vern Buchanan just throttled Florida’s 16th Congressional District with six figures in cable ad buys. That comes as Democrat Margaret Good outspends him in total.

The Sarasota Republican dropped $172,000 this week, including $112,000 on cable, in the buildup to the General Election. Comparatively, Good spent $27,000 in the same time.

But Good in total has spent $1.52 million, while Buchanan has put down $1.51 million. The Democratic Congressional Campaign Committee also pumped $38,000 into the contest on Good’s behalf, a sign Washington Democrats still see the race as worthy of investment. There had been doubts since the DCCC did not include Good in its Swing The House project, but did boost Democrat Alan Cohn in the neighboring open election in Florida’s 15th Congressional District.

FEC records show Buchanan has more resources to burn at this stage of the race. Through Oct. 14, the incumbent held $608,522 cash on hand. Comparatively, Good reported $198,730 left in the bank.

But in pre-General Election reports, Good raised $336,286 between Oct 1 and 14, showing there’s some attention coming to the race as the election draws near. That’s more than 10% of the total receipts the Democrat has reported since launching her campaign in July 2019.

Buchanan reported raising another $36,822 in the same two-week time frame, but had significantly more money to start with. He’s also already put $500,000 out of pocket into the race. As one of the wealthiest members of Congress, there’s reason to believe he could throw more at the campaign given a reason.

The campaigns, in recent weeks, have released competing internal polls, with Buchanan sharing numbers from Data Targeting showing the incumbent up 52% to 37%, but Good’s team released polling by Change Research that shows her within striking distance, with 45% of the vote to the incumbent’s 48%.

The most significant difference between the polls may not be the margins, but the fact that Buchanan’s own polling has him north of 50%, effectively unbeatable. Good’s numbers show a path where she could unseat the seven-term incumbent.

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected]


One comment

  • William J Brightman

    October 28, 2020 at 8:10 am

    Vote out any and all Republicans. The only good Republican is an out of office Republican.

Comments are closed.


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