Ron DeSantis makes $5M+ Spanish-language media buy
Ron DeSantis.

It fits in with a wider GOP outreach effort toward Hispanic voters.

Gov. Ron DeSantis announced he will spend $5.3 million on advertising in Spanish-language media.

The ad buy, first reported by Fox News, shows a continued effort to make inroads among Hispanic voters. That’s a bloc that helped former President Donald Trump win the state by greater than three percentage points in 2020, even as he lost nationally.

DeSantis’ team told the national outlet the ads will communicate DeSantis’ commitment to “Keeping Florida Free.”

The ad buy marks the first of likely many media spends as he runs for a second term and seeks to further build his national profile. Friends of Ron DeSantis, a political committee supporting his re-election, sat on nearly $90,913,000 in cash on hand as of the end of March. That’s on top of more than $5 million cash on hand in his official campaign account.

Fox News offered its own voter analysis that showed DeSantis won 44% of the Hispanic vote in his 2018 matchup against Democrat Andrew Gillum. That’s a race he won by a recount margin of just over 30,000 votes.

The campaign hopes to make further inroads with Hispanic voters this cycle, as demonstrated by the early ad buy.

“Spanish-speaking Hispanics in Florida and across the country are moving towards Gov. Ron DeSantis because of his emphasis on economic opportunity, education, public safety, and other family-focused policies,” the campaign said in a statement. “This is our first media investment of the campaign, proving the importance we are placing on sharing our freedom agenda with Spanish-speaking voters across the state of Florida.”

A poll released earlier this year by the National Republican Congressional Committee seems to confirm GOP attempts to develop a better rapport with Hispanic voters are working.

Republicans led with Hispanic voters in battleground congressional districts, including in Florida, on the subjects of jobs and the economy (42% to 35%), border security (44% to 31%), cost-of-living concerns (39% to 32%) and crime and public safety (40% to 32%).

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


  • Claude Kirk the younger

    May 5, 2022 at 6:04 am

    In your face leftist Democrats and Rinos. All those Hispanics you let in our southern border dont like you as you fantisys made you think they would. Furthermore they will not vote for you because you represent the same failed dictatorships they just escaped from in their home countries. Hispanics are not the mindless idiots you leftist Democrats and Rinos thought they are. They will vote DeSantis for Governor and President.

    • joey

      May 9, 2022 at 5:50 pm

      No we are not stupids.

  • Dante The Truth

    May 5, 2022 at 9:13 am

    Uhh, if they don’t like Democrats, then why are Republicans paying $5 million so they will like them? lol

    • The word

      May 9, 2022 at 4:52 am

      This man knows truth lol

  • Lynda

    May 6, 2022 at 12:40 pm

    Re: deSantis Spanish Ad Buy.

    The more people understand what deSantis has in mind to do to Florida voters, the less they will find him attractive as a candidate so I am all in favor of ads which will be fact-checked. I favor deSantis actually holding town halls or voter events where he can yell at the children and the over 65 who still wear masks to save their lives.

    Hope deSantis remembers to tell voters that his temper tantrum with Disney is going to cost taxpayers nearly a billion dollars in Disney bond debt and considerable money for counties to take over Disney services like police and fire, Nice research. Oh, best of all it will take decades to complete handover. deSantis will have gone on to greener pastures.

    I especially think new Spanish-speaking voters will find the private deSantis army for elections and protests is concerning for them if they came to the USA from a nation (like Cuba) where the rulers have private armies to keep control of citizens.

  • joey

    May 9, 2022 at 5:52 pm

    He can spend $100 millions I will never vote for a raciest dictator.

Comments are closed.


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