Charlie Crist ads resume running statewide with big bet on insurance, abortion

Crist ad
'I trust the women of Florida, and you can trust me.'

Democrat Charlie Crist’s campaign is betting big that Florida women are sick of both abortion restrictions and the high cost of property insurance under Gov. Ron DeSantis.

That’s one takeaway from the new ad, “Lower Costs,” which combines messaging on two issues not typically combined in one commercial.

The 30-second spot is part of what the Crist campaign says will be a statewide ad buy amounting to $1.4 million, a large spend that sees Crist formally resume statewide ad buys after a pause of spots in areas impacted by Hurricane Ian.

“I trust the women of Florida, and you can trust me,” Crist asserted.

The ad begins with an assertion that DeSantis “wants to strip away your right to an abortion, even for victims of rape and incest,” before pivoting to homeowners insurance.

“He’s why home insurance rates skyrocketed,” Crist contended. “And he raised taxes on Floridians by $1 billion.”

As the music changed, Crist presented himself as a contrast.

“When I was your Governor, we reduced insurance rates by 10%, and cut property taxes by over a billion dollars.”

Crist vows in the ad to “defend your freedom to choose, take on the big insurance companies, and lower costs for you.”

“Ron DeSantis won’t do it, but I will,” Crist said in closing.

The ad’s synthesis of homeowners insurance with a hot-button social issue serves as a functional reboot of campaign messaging paused by the storm.

The pro-abortion rights argument was litigated not just in English but also in Spanish by the Crist campaign last month, with the candidate and his running mate Karla Hernández making campaign stops hammering DeSantis for abortion restrictions.

The state now bans abortion after the 15th week of gestation with no exceptions for rape or incest, a drastic change from prior permission for abortions until the 24th week of pregnancy.

Before Hurricane Ian, Crist had already said DeSantis was the “worst property insurance Governor in Florida history,” and he also has doubled down on that messaging in the wake of the storm, seeking testimonials from people suffering under the current system.

A.G. Gancarski

A.G. Gancarski has written for since 2014. He is based in Northeast Florida. He can be reached at [email protected] or on Twitter: @AGGancarski


  • Terry L Kelley

    October 4, 2022 at 3:01 pm

    Spending state and federal money to transport Venezuelan refugees seeking asylum from the hell that their home country has become, is clear evidence that DeSantis is unfit to continue residing in the Governor’s mansion. He sent his people to Texas to find his victims, told these desperate people lies, promising them jobs and a green card, while intending to leave them stranded in Martha’s Vineyard as a Fox news exclusive. The decent people there showed us what we always knew as American values before Trump”s insanity gave his followers the belief that they could prevail no matter how cruel and damaging their policies are.

    • Impeach Biden

      October 4, 2022 at 9:33 pm

      How many will you take in Terry? We simply can’t feed, clothe, educate, house, and provide medical to everyone that wants to come here. Florida is crowded now. Look at the homeless out there. Again, how many will you take in?

      • Joe Corsin

        October 4, 2022 at 11:02 pm

        Simple. Deport you to Mexico and move a Mexican family into your house. They would make better Americans than you fake patriots, shills for far right lunatics, supporters of election theft and terrorist activity.

        • hubbahubba

          October 12, 2022 at 10:47 pm

          Simple. Sell your wife, sons, and daughters off to the nearest cartel for deportation to the jungles where they can service a real man. Pretty sure you haven’t proven that to the little lady for a very long time.

    • hubbahubba

      October 12, 2022 at 10:44 pm

      I thought the Hildebeast and Michael Obama WANTED these illegals here. I didn’t see any pics of them having those aliens over for dinner, did you?

  • Tom

    October 4, 2022 at 3:10 pm

    Wah, Wah, Give it up. Illegals cannot invade.
    There is a law and process to enter legally.
    Majority of Floridians support Govs position.

    FYI, your comments are in material to this outline. Can’t trust the chameleon, he was pro life, now says he’s pro choice and says he’s still pro life? Just a pathetic pretzel.

    Chameleon hypocrite.

    • Charlie Crist

      October 4, 2022 at 3:15 pm

      👆 Vote for me. You see guy’s like this? You won’t after I’m elected. We will go around punting their heads like footballs, dunking their heads like basketballs, slapping their heads like hockey pucks.

      • Tom

        October 4, 2022 at 3:34 pm

        Kiss by ass! Joey Soros degenerate.

        • The Real Tom

          October 4, 2022 at 4:31 pm

          “kiss by ass” – Lazy Tom DeDumbass 😂

    • hubbahubba

      October 12, 2022 at 10:48 pm

      Do you suck cock for a living, or just for nickels and dimes?

Comments are closed.


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Ryan Nicol, Jacob Ogles, Cole Pepper, Gray Rohrer, Jesse Scheckner, Christine Sexton, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704