A.G. Gancarski
Ron DeSantis’ political team is taking aim at transgender athletes with a new ad.
The DeSantis War Room’s 34-second “Freedom Heavy” is a send-up of beer commercials, a timely theme following Bud Light’s short-lived, controversial collaboration with trans influencer Dylan Mulvaney.
Beginning with a throaty rock and roll vocal ironically extolling “real men of women’s sports,” a stentorian narrator hammers in the sardonic pitch, as the singer offers call and response affirmations.
“Today we recognize the men who’ve hacked the system. Once mediocre in the men’s division, they’re now cream of the crop in the women’s. You couldn’t cut it with the boys, so you pushed women off the podium. Because without you, sports would be fair. Without you, women’s sports would be for, well, women.”
The ad comes after DeSantis took a firm stance against Bud Light on “The Benny Show,” though he didn’t drink the low-cal beer to begin with.
“Why would you want to drink Bud Light? I mean, like, honestly, that’s like them rubbing our faces in it and it’s like these companies that do this, if they never have any response, they’re just going to keep doing it. So, if you as a consumer are like … ‘Yeah, they’re doing that, but I’m just going to keep drinking anyways,’ well, then they’re going to keep doing it,” DeSantis said.
He then extolled the power of the selective boycott.
“I think we have power as consumers to make our voice heard, and not on every company, because sometimes conservative consumers aren’t going to make a dent in some companies. This one is one,” DeSantis added.
“If you don’t have conservative beer drinkers, you’re going to feel that. And so, you know, I think it’s a righteous thing,” DeSantis continued.
See the spot below.
In Florida, girls play girls’ sports and boys play boys’ sports.
That’s why we are replacing Bud Light with FREEDOM HEAVY 🍻🐊 … made 100% woke-free. pic.twitter.com/UD39AQnAui
— DeSantis War Room 🐊 (@DeSantisWarRoom) April 18, 2023
10 comments
LSD Adelbert 👍
April 18, 2023 at 10:06 am
All the culture wars do is rope in the stupid from among the working class.. cause them to support those who exploit them and pay them sht. Pure genius that capitalizes on emotion and the stupidity that follows. Rich Republicans don’t care about people who aren’t rich. You’re just cannon fodder, prison fodder, and low wage slave fodder to the likes of Scott and Ron DeSanctimonious. Shills for the rich.. and money doesn’t trickle down. These hogs soak up every dime and it’s never seen again.
Kenneth C Kovar
April 18, 2023 at 10:06 pm
Right?
Gerald Hajny
April 18, 2023 at 11:22 am
DeSantis is one disturbed individual!
He obviously attempts to cater to the basest beliefs of the trump based #FloridaMan, who is anti-gay, anti-trans, anti-immigrant, anti-non-white, anti-non-Christian, and anti-anyone different.
#DisturbedDesantis
Kenneth C Kovar
April 18, 2023 at 10:21 pm
Floridians need to kick this pathetic mini Trump out of office ASAP!
Matthew Lusk
April 18, 2023 at 11:51 am
Pushing beer is not a good look to help women.
Rob Desantos
April 20, 2023 at 11:15 am
That’s okay, because they’re not trying to help women – they’re Republicans!
SteveHC
April 18, 2023 at 12:29 pm
This jack*** just keeps stooping lower and lower, deserving nobody’s consideration let alone respect. Maybe it’s time to start vilifying him in public…
steve grabarczyk
April 18, 2023 at 2:43 pm
Its time to fricken impeach the maroon
Dennis the Menace
April 19, 2023 at 6:38 am
This…….is……perfect
Bert Stimson
April 19, 2023 at 4:49 pm
These GOP freaks are absolutely obsessed with other people’s genitals and sex.
It’s so cowardly of Depantses to just keep attacking a tiny marginalized group that is basically powerless to fight back.
Comments are closed.