Pro-Ron DeSantis ad slams Disney, Target, Bud Light
Screen shot from Never Back Down's "Once Upon A Time" ad. Image via YouTube.

"Once Upon A Time"
'We will never, ever surrender to the woke mob.'

A super PAC backing Ron DeSantis has released its latest attack ad. But rather than targeting political opponents such as Donald Trump or Joe Biden, it goes after Disney, Bud Light and classroom teachers.

The Never Back Down ad “Once Upon A Time,” airing in Iowa and South Carolina, opens similarly to a classic Disney animated film. But as a storybook opens, the narrator attacks the major Florida employer DeSantis feuded with for over a year.

“Once upon a time, Disney films were for kids, not secret sexual content,” a narrator states.

Images shift from a black-and-white cartoon of a bearded scientist to video footage of a transgender employee at a Disneyland Bibbidi Bobbidi Boutique.

It then moves on to new corporate targets that have faced right-wing backlash of late.

“Target and Bud Light didn’t sell extreme liberal agendas,” the narrator states, “and schools taught the ABCs, not CRT.”

Bud Light has seen a national backlash from anti-LGBTQ activists over a single social media post featuring transgender TikTok star Dylan Mulvaney. Target, meanwhile, has seen vandals destroy Pride displays in its stores all month.

Images of Mulvaney and of rainbow displays in Target play as the narrator attacks those corporations.

A picture of a teacher holding cards to teach the alphabet appears with the reference to “CRT,” or critical race theory. DeSantis in 2021 signed legislation banning the teaching of critical race theory in Florida classrooms.

The ad then takes a shift in tone.

“This isn’t a fairytale,” the ad’s narrator says, as flames consume images. “It’s a nightmare. But one man stood up: Ron DeSantis.”

The ad then shows Fox News coverage as DeSantis discussed stripping Disney of self-governing power at its Florida resort after the corporation opposed a measure critics have derided as the “Don’t Say Gay” law.

It then shows a recent DeSantis speech.

“We stand for the protection of our children,” DeSantis says. “We will fight those who seek to rob them of their innocence. We will never, ever surrender to the woke mob.”

Never Back Down made a seven-figure buy, according to CBS News, to air the ads in South Carolina and Iowa, two of the first four states expected to award delegates in the GOP presidential nomination contest next year.

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


  • Impeach Biden

    June 21, 2023 at 9:07 am

    Beautiful commercial. Pack em all into Kalifornia and wall them in. Let metrosexual Newsom with his veneers, manicures and pedicures govern the wackos. Oh and by the way, pay up you nuts. The reparations mob wants their cash from “Free State Kalifornia”.

    • Silly Wabbit

      June 21, 2023 at 4:33 pm

      You kwazy.

  • Impeach Biden

    June 21, 2023 at 10:29 am

    But I did travel to Kalifornia at least 4 times to meet my sugar daddy who took some really nice professional pics of my feet. They have some really nice professional modeling studios out there. Especially in The Valley.

    Let me know if anybody wants to buy some pictures of my feet.

  • Michael K

    June 21, 2023 at 10:33 am

    Why do Republicans hate gay people so much? That’s all Ron has to run on: hate and feeding ignorance, which is odd for an elitist.

    Republicans want our children to be dumb and dumber, and for you to be asleep, so you don’t pay attention. They want to drag us all back to the 50s – the 1850s, that is.

  • Christian Degenerates

    June 21, 2023 at 10:46 am

    Why are Christians complaining? YOU ARE IN CONTROL! Show us your weapons you post about?

    Come for us you filthy Christian cuckold Qanon biznatches

    • Dont Say FLA

      June 22, 2023 at 6:46 pm

      They ran up their credit cards to the max buying guns and now can’t afford to eat because of the interest on revolving credit, much less afford ammo. LOLs @ Rhonda y MAGA types

  • PeterH

    June 21, 2023 at 11:18 am

    Today’s authoritarian Republican Party destroys business incentives and attacks the foundations of Capitalism.

    What could go wrong?

    Our country’s survival and security depends on the complete destruction of today’s GQP!

    Republicans are the enemy of freedom, free markets and are a danger to our Democracy!

    Vote all Republicans out of office!

  • Tom

    June 21, 2023 at 11:23 am

    No kumbaya moments for rhonda – just invent some issues and go straight for the jugular while doing absolutely nothing about actual problems that the state/country have ’cause it’s easier to make stuff up than it is to actually solve problems/lead/govern. I hope Mickey kicks him square in the nads.

  • Joe

    June 21, 2023 at 2:13 pm

    A major GQP candidate basing his platform on attacking some of the most popular corporate brands in everyday American life??
    Sheesh, every Republican is a RINO since Trump took over the party–and this is absolutely a losing strategy in the general election.

  • Ron Desantis

    June 21, 2023 at 2:15 pm

    “I’m Ron Desantis, and I’m scared to death of trans women and the gays (and blacks!) Vote for me if you are too.”

  • Dale A Arnold

    June 21, 2023 at 3:21 pm

    Culture wars is all he’s got! Florida’s real problems home insurance, rents exploding, car insurance, 250,000 people kicked out of health care…. But yeah that Disney, Budlite, Target and trans people are Florida’s problems… Ron is in a bubble of imaginery enemies! Ahab and the” woke” whale..

    • Dont Say FLA

      June 23, 2023 at 8:19 am

      And the so-called “Culture Wars” are just the same old GOP rac15m and finger pointing, but rebranded and redirected in a sad attempt at pretending they’re no longer rac1sts and they’re now the best friend of bl4ck folks who are large enough voting block to keep GOPs out of office forever while trans drag qu33ns number only in the thousands nationwide and, as such, are low risk for being the GOP’s b00geyman that, in the same old GOP story, those “others” are coming for our da_ghters and our wyves. This “strategy” is so transparent I can’t believe GOP voters are dim enough to fall for it. At least blauk folks are smarter than the dum eee GOP voters. Blackfolk are not falling for it. It’s just poor whyte folks who are as stew pid as the GOPowers that be assume everybody is.

      • Thomas Kaspar

        June 23, 2023 at 9:00 am

        Is that pretty darn racist for a white person to fake post a black person with poor grammar ? (stew pid) (wyves) A good example of how Lyndon Johnson type Democrats are hardwired .

        • don't say FLA

          June 24, 2023 at 2:09 am

          Well Thomas, being a non-idiot, when FP doesn’t accept my post at all, i hit Back and change the spelling of all possibly illegal words rather than ranting about censorship. So, no, it is not ray cyst, ewe deep sheet

          • Thomas Kaspar

            June 24, 2023 at 9:25 am

            ‘FP doesn’t accept my post at all, i hit Back” how am I reading your paranoid lunacy then if its not posted . Maybe they think your too mental for the DNC .

  • Michael K

    June 21, 2023 at 6:37 pm

    Kind of reminds me of Joseph McCarthy, who saw a “communist” behind every tree – and destroyed many people and their careers – to feed his personal lust for power and control. Until journalist Edward R Murrow finally called him on his anti-American radical right-wing hate spewing BS.

  • woke up

    June 22, 2023 at 7:54 am

    Hate, fear, and lies. It’s quite a platform Rona. Too bad that you didn’t attend New College instead of Yale and Harvard because you might have actually learned to be a real, caring member of society. Oops, you destroyed New College so I guess you’re doomed to be a shallow hateful liar. Go play golf with Tramp, you poser.

  • Thomas Kaspar

    June 22, 2023 at 10:18 am

    ‘I guess you’re doomed to be a shallow hateful liar. Go play golf with Tramp, you poser.’ Wasnt that in fact …hateful….?

    • Dont Say FLA

      June 22, 2023 at 7:01 pm

      It’s more cruelty in the name of truth than it is hateful

  • Tjb

    June 22, 2023 at 11:48 am

    Ron … Will surrender to the demands of Insurance companies and his big donors at the expense of Floridians.

  • Dont Say FLA

    June 22, 2023 at 6:53 pm

    I started Go Fun Me for buying Rhonda a ticket on the next mini-submarine ride to see the Titanic. Everybody donut!

  • Get the Sort Out

    June 22, 2023 at 7:00 pm

    The market is too confusing, so Rhonda says “Let Rhonda Sort It Out”

  • Michael K

    June 23, 2023 at 7:56 am

    Mexico thanks the Governor for making Mexican beer #1 in the US.

    • Thomas Kaspar

      June 23, 2023 at 8:52 am

      Ironically the new number one beer is for the most part still owned by the parent group (AB Inbev ) Anheuser Busch . Does not matter what the product was , Dylan is too toxic to be a spokesman for literally any product . Hes already been in Joes White House .

  • Dont Say FLA

    June 23, 2023 at 8:51 am

    If not Target, where to shop? WalMart? WalMart stopped selling guns. Should we infer that Rhonda is more anti-gay than they are pro-2A? Avoid the store that sells rainbow stuff and go to the store than undermines the 2A? Rhonda get big fat ZERO from the NRA on preferring WalMart over Target. The NRA likes gays just fine. Lots of gay household are dual educated male income and therefore can buy as many AR15s and ammo as they want to defend themselves from MAGA types who scrape nickels together to buy ammo. But Rhonda prefers WalMart. Good job Rhonda.

  • Dr. Franklin Waters

    June 23, 2023 at 10:11 am

    Not being a racist, homophobic bigot = WOKE

  • Michael K

    June 23, 2023 at 5:16 pm

    Let’s all try cancel culture on Ron.

    We will never surrender our freedom and democracy to someone who is so obsessed with sex.

Comments are closed.


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