Ron DeSantis PAC advertises off ‘stone cold dead’ slogan as campaign sells merch
Image via Never Back Down.

Stone Cold Dead NBD
He's used the phrase to describe the state smugglers would be in if they tried bringing drugs into the U.S. on his watch.

Ron DeSantis and the super PAC backing him for President are working to capitalize on one of his more aggressive slogans.

The Florida Governor is now selling shirts on his website emblazoned with his pledge to leave members of Mexican cartels “stone cold dead” if they cross America’s southern border.

The tees go for $35 apiece.

Meanwhile, the pro-DeSantis super PAC Never Back Down is celebrating that promise in a 30-second ad titled “Stone Cold Dead.” It debuted Wednesday.

The spot will run this week in Iowa and New Hampshire as part of a $25 million ad buy targeting the two key early nominating states.

Since launching his bid for the White House in May, DeSantis has made illegal border crossings a cornerstone issue of his campaign. He announced an aggressive immigration agenda in June that, among other things, includes finishing the border wall, sending U.S. troops into Mexico to combat cartels and ending birthright citizenship — a guarantee that those physically born in the United States are granted citizenship, regardless of whether their parents are U.S. citizens.

DeSantis has used the phrase “stone cold dead” on more than one occasion to describe the state drug smugglers would be in if they tried bringing illicit substances into the U.S. on his watch.

He told attendees at a late July town hall in Hollis, New Hampshire, “If these cartels are breaking into a wall and cutting a piece out of the wall and moving product in, that’s going to be the last thing that those people have ever done because they’re going to end up stone-cold dead.”

The new t-shirts for sale on Ron DeSantis’ campaign website read, “Cartels cutting through the border wall? They’re going to end up stone cold dead.” Image via

It was also one of the most memorable lines he delivered during the first Republican presidential debate, when he asserted that “cartels are killing tens of thousands of our fellow citizens” and promised to declare a national emergency “on Day 1” to address the issue.

“When these drug pushers are bringing fentanyl across the border, that is going to be the last thing they do,” he said during the debate. “We are going to use force and we’re going to leave them stone cold dead.”

More than 70,000 Americans die yearly from overdoses involving synthetic opioids other than methadone, principally illegally manufactured fentanyl, according to data from the Centers for Disease Control and Prevention and National Institute on Drug Abuse.

But there are other, better ways to curb the problem than inciting violence, said Venessa Cárdenas, executive director of immigration reform nonprofit America’s Voice.

“His dangerous language and ideas should be viewed through the lens of public safety more than political positioning and horse race maneuvering,” she said in a statement. “The DeSantis campaign is crossing a dangerous threshold with this campaign message and the tens of millions of dollars behind it.”

The new shirts on DeSantis’ website add to a growing selection of merchandise of varying originality, including stickers, decals, hats and T-shirts repeating former President Donald Trump’s demand that America “stop the invasion” and “build the wall.”


A.G. Gancarski of Florida Politics contributed to this report.

Jesse Scheckner

Jesse Scheckner has covered South Florida with a focus on Miami-Dade County since 2012. His work has been recognized by the Hearst Foundation, Society of Professional Journalists, Florida Society of News Editors, Florida MMA Awards and Miami New Times. Email him at Jess[email protected] and follow him on Twitter @JesseScheckner.


  • Jay Smif

    September 6, 2023 at 5:01 pm

    Dear christ, this is so f’ing cringe, and this guy thinks himself to be a “christian” as well? How absolutely pathetic.

    • Church Is Our Life

      September 8, 2023 at 5:41 am

      This IS Christianity; violent & angry.

  • Rob

    September 6, 2023 at 5:07 pm

    This angry pipsqueak just LOVES the idea of other people killing people. He and his supervisor Casey hearts are both stone cold dead.

  • My Take

    September 6, 2023 at 5:07 pm

    DoofSSantis, ever the dumb redneck appealig to a base of dumb rednecks . . . who he already has.

  • Tjb

    September 6, 2023 at 5:20 pm

    Gee, he speaks of slitting the throats of federal workers, murdering immigrants crossing our borders, now he wants to kill smugglers without due process of law…. Desantis is autistic pychopath. What is next….eliminating anyone that disagrees with him?

    • Christian Cult

      September 8, 2023 at 5:40 am

      Take a look at Christianity; reckless and violent.

  • Michael K

    September 6, 2023 at 5:43 pm

    Governor DeathSentence. MoRon.

  • My Take

    September 6, 2023 at 8:25 pm

    Heaven forfend that this two-bit redneck coward go after the powerfdul people closeby in the US running or protecting the drug trade.
    The bùsinessmen and politicians and cops. And likey some lawyers and judges.

  • Sonja Fitch

    September 7, 2023 at 4:35 am

    “Stone cold dead” is my wish for the Desantis campaigns! Get out Desantis!

  • N_GG_RS

    September 7, 2023 at 4:32 pm


  • Coke Capitol

    September 8, 2023 at 5:38 am

    More cocaine flows through Florida than water.

  • Bobble Head

    September 8, 2023 at 1:18 pm

    That’s Ron Duterte/Santis for ya.

  • Silly Wabbit

    September 8, 2023 at 1:20 pm

    He tiny.

  • Violent And Christian

    September 9, 2023 at 1:34 pm

    Violent and Christian.

Comments are closed.


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