Joe Biden campaign will run Spanish ads targeting South Florida voters during GOP debate
Screenshot from Nuestro Sueños ad, courtesy Biden-Harris 2024.

Screen Shot 2023-11-08 at 3.49.34 PM
The incumbent will make the case he has stood up to socialist dictators.

With the Republican presidential candidate descending on South Florida, President Joe Biden just launched Spanish language ads targeting Sunshine State voters.

Video spots targeting Cuban and Venezuelan Americans in the state seek to blunt GOP inroads made in recent elections. Biden-Kamala Harris 2024 campaign officials say the most recent spots speak directly to those who fled socialist dictatorships for opportunity in America.

“Whether they are in Miami or Hialeah tomorrow, MAGA Republicans have failed Florida Hispanics and the countless people that have fled their country in search of liberty, democracy, and economic opportunity,” said Julie Chavez Rodriguez, Biden’s Campaign Manager.

The ads will run on Tubi and broadcast television in South Florida during the third presidential debate, which takes place Wednesday night in Miami. Former President Donald Trump, the front-runner for the Republican nomination, will not attend the debate but will host a rally in Hialeah at the same time.

“These ads will remind Hispanic voters in South Florida who really has their back,” Chavez Rodriguez said. “It’s President Biden fighting dictatorial regimes, protecting our democracy at home, and meaningfully investing in our community’s economic well-being. That’s the choice Hispanics will face next November: MAGA Republicans who say they have our back, and President Biden who is delivering for us.”

One ad entitled “Nuestro Sueños,” or “Our Dreams,” shows Biden and Vice President Harris visiting with Latino leaders in South Florida locations, and highlights Biden’s work at summits addressing issues impacting the Western Hemisphere.

At one point, it shows photos of Venezuelan President Nicolás Maduro and Cuban President Miguel Díaz-Canel with the words “Dictadores Corruptos,” or “Corrupt Dictators,” in large type.

Campaign officials say the 30-second spot seeks to show Biden’s agenda delivering for South Florida Hispanics by rebuilding the economy, investing in Hispanic small businesses and standing up against dictators.

Another ad named “Firme,” or “Firm,” focuses more directly on concerns of Venezuelan Americans, especially those fleeing Maduro’s regime. In addition to depicting the troubles facing those living in the South American nation, the video notes Biden recently extended temporary protected status for Venezuelans.

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


  • Marvin M.

    November 8, 2023 at 4:49 pm


  • Earl Pitts "Making Politics Better for Minoritys" American

    November 8, 2023 at 4:52 pm

    OK America
    These Latin’s which are eligible to vote may not speak a lot of English but they are not stupid.
    They left their native homelands to hopefully get away from “Socialist Dictators.
    Unfortunately for all the Dook 4 Brains Leftys these same Latinos y Latinas will not vote for a Socialist Dictator here in the Good ‘Ole USA. So of course 8iden’s out.
    Thank you America,
    *I’m sorry to all you “Late Commer Dook 4 Brains Lefty’s” who love to trash “The Sage Wisdom of The Earl of Politics”. As you see I left you no where to go with my “Indisputable Sage Wisdom”.*

  • Michael K

    November 8, 2023 at 4:54 pm

    Los amigos no dejan que los amigos voten republicano.

  • Ocean Joe

    November 8, 2023 at 5:31 pm

    In English or Spanish he is too old and too feeble and Democrats are playing with fire…unless you want another giant tax break for the rich, the end of any climate legislation, war with Iran (I’m OK with that). He cannot possibly participate in a debate or handle the rigors of a real campaign. He needs to face the truth and Democrats who care about the future need to let him know.

    Reckless to let his ego, “watch me” hand the country over to a vandal.

    • Rick Whitaker

      November 8, 2023 at 7:17 pm

      who’s too old and feeble, trump? biden has a lot of skill and experience and he listens and delegates to competent people, nice package. i don’t buy into the agegist bull. character and ethics comes with age and wisdom in some cases. desantis is young and he is a nightmare.

    • Earl Pitts "O.J.'s Besty Righty" American

      November 8, 2023 at 7:24 pm

      Good evening my Besty Lefty Ocean Joe,
      My reading of the political tea leaves indicates the DNC is laying out the foundation to address your concerns.
      The signs indicate an imminent pulling of Biden along with totally ignoring Kamalla in the process of parachuting in Michele O. as the 2024 DNC candidate for POTUS.
      I’ve got nothing yet on who Michele O’s VPOTUS running mate will be thru the grapevine… so let’s not respond until we are sure when the reporters ask us that question.
      Sure it’s a long-shot but it at the same time is the DNC’s only-shot.
      Just a heads up so you, my Besty Lefty, Ocean Joe, won’t be caught flat-footed without a sage response of Besty Lefty wisdom.
      Thank you O. J.

      • Rick Whitaker

        November 8, 2023 at 7:35 pm


  • Impeach Biden

    November 8, 2023 at 7:12 pm

    So “Dementia Joe’ at some point will tell the people that he grew up in a largely Hispanic neighborhood where no one spoke English. He drank tequila and got into fights all the time. No one wanted to mess with El Dumbo Gringo. That’s what the people in the barrio called him.

    • Rick Whitaker

      November 8, 2023 at 7:21 pm

      your comment is hilarious, no not really, more childish. ageism s a bias dude, don’t you know that? i guess biggots don’t care.

      • Impeach Biden

        November 8, 2023 at 7:27 pm

        Your comment above about Joe Biden in regards to skill and experience was hilarious. Age and wisdom eh? The guy has timed out. He is mentally checked out and incapable of leading this country. He can’t hold a press conference without pre arranged questions and cheat sheets and teleprompters that help him mumble through it. Everyone can see this except some old folks like yourself.

      • Earl Pitts "O.J.'s Besty Righty" American

        November 8, 2023 at 7:30 pm

        Good evening Rick,
        Now would be a great opportunity for one of your wacky lefty comments cleverly designed to make my sage wisdom become elevated to political super-star status.
        Thanks Rick

        • Rick Whitaker

          November 8, 2023 at 7:36 pm


          • Impeach Biden

            November 8, 2023 at 7:42 pm

            I’m glad to see you have a sense of humor Rick.

  • My Take

    November 8, 2023 at 9:53 pm

    Droolin’ Donald shows stark signs of madness, e.g., deranged raving, as well as incipient dementia.
    Biden may soon need a few more reminders and a cane.
    Trump needs a padded cell and Thorazine.

Comments are closed.


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