Nikki Haley super PAC slams Ron DeSantis as ‘lame’ Donald Trump impersonator
Screenshot via "Two Weak" ad by SFA Fund Inc.

Phony ad
SFA Fund Inc. take to Iowa airwaves with an argument the Florida Governor looks; too weak to win.'

A super PAC supporting Nikki Haley’s presidential candidacy has attacked Ron DeSantis as a “phony” Donald Trump impersonator.

SFA Fund, Inc. has a 30-second ad up in Iowa markets, according to Medium Buying, a site tracking advertising buys. The 30-second spot labels Florida’s Governor as “too lame to lead” and “too weak to win.”

The ad primarily compares the speaking style and even the hand gestures of the two Florida politicians in contention for the Republican nomination. It begins with a Trump quote about DeSantis saying, “whatever I want, he wants.” It then goes on to show videos of DeSantis and Trump saying the same phrases.

Much of that comes from a 2018 ad when DeSantis ran for Governor explicitly on his similarities and support of Trump, then the sitting President. The ad leans heavily on a “Build The Wall” ad showing DeSantis teaching his then-baby children, helping his daughter Madison to “build the wall” out of cardboard blocks and to say Trump’s campaign motto “Make America Great Again.”

Those spoken phrases in the new SFA ad get played immediately after Trump says the same words, amplifying the degree to which DeSantis adopted the same speaking pattern.

But it continues to compare even the physical style of DeSantis and Trump while addressing crowds and the press.

That includes a waving of hands immediately above a lectern while speaking into the microphone. It also shows clips side-by-side of both men talking while waving their right hand with their index finger and thumb forming a loop, rather than a more traditional finger point or a closed fist.

“What a phony,” a female narrator says.

The ad, originally released by SFA on digital platforms earlier this week, now reaches Iowa voters across TV airwaves. The ad lands just over a month before Iowa voters caucus for a first-in-the-nation contest to award delegates for the GOP nomination. The Iowa caucuses are scheduled for Jan. 15.

The latest attack comes as Haley, a former U.N. Ambassador, and DeSantis both seek to make a splash in the Iowa caucuses and establish themselves as the clear alternative to Trump in coming contests. Trump has consistently held a massive lead over other Republicans in the field, while DeSantis and Haley battle for second place.

While polls have shown Haley to be increasingly competitive with DeSantis, survey results released this week show the Florida Governor surging and firmly in second behind only Trump.

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


  • Doctor Earl Pitts "Pollitical Scientist" American

    December 10, 2023 at 11:10 am

    Good Morn ‘Ting America,
    It’s going to be with heavy heart for all of us Great Patriots when “The Rubber Hits The Road” on election day to watch Ron do “That RoadRunner/Coyote Steam-Roller” flattening of Nikki.
    That is why I, Earl Pitts American, am in discussions with Ron to get Nikki appointed as “Our Great Nation’s” Ambassador to the tiny Nation of Buttstinkastan.
    You are welcome America,
    Earl Pitts “Earl Cares” American

    • rick whitaker

      December 10, 2023 at 11:35 am


  • My Take

    December 10, 2023 at 11:35 am

    Good for Nikki.
    Dial it up !

  • Michael K

    December 10, 2023 at 4:02 pm

    Gotta say, this spot on.

  • Sonja Fitch

    December 11, 2023 at 6:57 am

    Wow. Very clever and accurate Nikki!

  • Biscuit

    December 11, 2023 at 3:59 pm

    NewsChime from the Iowa airwaves: Former Governor, U.N. Ambassador, and now Presidential candidate Nikki Haley’s campaign airs ad calling Ron DeSantis a weak version of Donald Trump, using strong tough-gal language like “what a phony,” rather than weaker words like “Ron’s a merely self-absorbed and unconvincing liar compared to the genuine narcissistic pathological liar Donald.”
    Bold stuff, that “too lame to lead” and “too weak to win.” Hard to defend against all that alliteration.

  • rick whitaker

    December 11, 2023 at 4:13 pm

    biscuit, great comment. good boy ( or girl ).

  • Dont Say FLA

    December 11, 2023 at 5:11 pm

    Will Rhonda’s special safety squad be arresting him for impersonating a female in public where kids can see?

Comments are closed.


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