Recreational pot backer Smart & Safe Florida announces $15M campaign with industrywide support
Bills to cap pot potency were stamped out. Image via AP.

Marijuana AP
Trulieve up until now largely bankrolled the measure, but numerous companies now back the campaign.

Smart & Safe Florida, the campaign behind a recreational marijuana amendment, announced it has raised more than $15 million.

While the campaign up until now has largely been backed by Trulieve, its financial support now comes from a number of cannabis businesses and investors across the country. Those include: Verano Holdings, Curaleaf Holdings, AYR Wellness, Cresco Labs, Green Thumb Industries and INSA.

“We are not only pleased that the court has agreed to move this initiative forward, but we are also thrilled to announce a strong alliance of committed donors to the effort,” said Smart & Safe Florida Chair David Bellamy.

The campaign will rally support for Amendment 3. The Florida Supreme Court on Monday approved ballot language that will appear on the statewide ballot in the Fall.

Chicago-based Verano Holdings is one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance.

Curaleaf Holdings, a cannabis company based in New York, has a presence in 17 states and is publicly traded on the Canada stock exchange.

AYR Wellness, a cannabis dispensary, has more than 60 retail businesses already operating in Florida.

Cresco Labs is a vertically integrated cannabis and medical marijuana company doing retail business already in nine states.

Green Thumb Industries, based in Chicago, has a number of cannabis-based products on the market including vapes, smokeables and edibles.

INSA produces a number of cannabis products as well and is operating in Florida and four other states.

The donations to the Smart & Safe Florida campaign show a broad industry push now that the recreational marijuana amendment has a secure place on the statewide ballot.

In order for the amendment to become part of the Florida Constitution, more than 60% of voters casting ballots must vote “yes” on Amendment 3 in November.

“As we move into the next phase of campaigning, we are grateful to have the support of our donors,” reads a statement from the Smart & Safe Florida campaign. “We have come a long way, but our work has only just begun.”

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


  • Earl Pitts "THE NEW MAYOR OF REALVILLE" American

    April 4, 2024 at 6:02 am

    Good Morn ‘ting Florida,
    It looks like even the all-powerful “Earl Of Politics” may have a problem stopping the “REC WEED TRAIN” from rolling into Florida.
    “Well thanks for asking, said Earl, in a nut-shell back when Nikki was Florida’s Ag. Comish. she wisely courted a lot of “Sage Patriot Republicans” into investing in the Big Money Returns of REC WEED.
    There are too many powerfull Republicans behind the “FL WEED BLOSSOM SPECIAL TRAIN” for even the Mighty Earl to stop it.
    Hmmmmm ….. Hmmmmmmm ….. unless The Sage Earl Of Politics “Accidently” exposes the list of Republican Investers ….. Hmmmmmmm …. Hmmmmmmmm ….

  • Sarita

    April 7, 2024 at 1:47 am

    I plan to vote against this. With the tragedy of drugs we have in this country, the last thing we need is a gateway drug being shoved down our throats by force.

  • Rick Whitaker

    April 7, 2024 at 7:16 pm

    SARITA, you think pot is a gateway drug, boy, are you wrong. now alcohol, that is a big gateway drug. kids would rather smoke than drink if allowed. you on the other hand are saying that it is better to have a teenager out drunk driving or raising hell in the streets, than to have them home watching tv or listening to music smoking pot safely without endangering others. the right-wing propaganda on this issue is swallowed by many, so don’t feel bad about being wrong on this issue.

Comments are closed.


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