Matt Gaetz attacks Aaron Dimmock’s DEI background in 6-figure ad buy

DEI Dimmock
The video ad will broadcast on TV and digital platforms for the next 12 days.

A new ad from U.S. Rep. Matt Gaetz’s campaign slams Republican Primary opponent Aaron Dimmock as a devotee of woke ideology and Washington lobbyists.

As the ad displays images of violent riots that accompanied some Black Lives Matter (BLM) protests in 2020, a narrator says Dimmock “swore allegiance to BLM” as “rioters burned out cities.”

“Dimmock is backed by the lobbyists who hate Matt Gaetz,” a narrator says. “Aaron Dimmock isn’t conservative. He’s not even a Floridian. Stand up to the swamp. Say no to the BLM-supporting DEI instructor Aaron Dimmock.”

The “Raging Liberal” ad will run for 12 days on digital and TV, reaching voters in Florida’s 1st Congressional District. The Gaetz campaign said it spent six figures on the ad buy.

The ad goes after prominent parts of Dimmock’s résumé before the candidate — who has ties to ousted House Speaker Kevin McCarthy — entered the race.

The ad paints Dimmock as an avatar of “woke indoctrination in our military” who “embraced DEI talking points.”

Dimmock in 2020 led the Chapman & Co. Leadership Institute, where he oversaw diversity training initiatives and used the #BlackLivesMatter or #DiversityandInclusion hashtags to promote messages, often to promote other speakers.

Since Dimmock’s late entry into the CD 1 race, Gaetz has slammed his DEI history, including labeling the Republican as “DEI Dimmock” on websites parked at web domains with Dimmock’s name.

Dimmock briefly served as Director of Executive Development for the Aylstock, Witkin, Kreis and Overholtz Center for Leadership at the University of West Florida, but parted ways with the university after launching his campaign. Before that, he served as Director of the Missouri Leadership Academy, which he was still listing as an employer when he launched his campaign. At that time, Dimmock still had a picture of St. Louis as the banner on his LinkedIn page.

The ad closes with an image of Gaetz with former President Donald Trump and a headline noting the presumptive 2024 presidential nominee has endorsed Gaetz in CD 1.

Dimmock and Gaetz face off in an Aug. 20 GOP Primary.

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


3 comments

  • Venmo

    June 21, 2024 at 3:09 pm

    Think about it. Gaetz can afford to spend six figures on an ad for a job and how much on Venmo for under age girls ?

  • Michael K

    June 21, 2024 at 3:42 pm

    Matt Gaetz had the second highest “reimbursement” that does not require receipts for his Congressional job – totaling more than $42,000. That’s on top of his $174,000 salary. And what did we get for that? A dysfunctional shut down of the US House of Representatives during his tantrum with Kevin McCarthy, and licking the boots of a convicted felon from whom he begged for a preemptive pardon.

    But he’s still under federal investigation for under-age sex trafficking and illegal drug use. So what’s he hiding, and how is his rich daddy’s money keeping him from justice, like his close buddy who is serving time for similar offenses?

  • Patricia Poteet

    July 4, 2024 at 12:45 am

    The RINOS, in league with the Dems are trying to oust our BEST FIGHTER, this time w/someone not even from Florida. Using the Justice Kavanaugh hit job tactic too. I’ve seen this tactic used over & over from the Democrats – 52 years worth of it – sex assault allegations used to immediately work. No more! Floridians in Dist 01 are smarter than that. We don’t want someone who plays to & will be obedient to the globalist plan of destroying America, culturally or economically & then has the gall to say he’s a pro-Trump conservative. That’s what he thinks REAL CONSERVATIVES (who want Free Speech, Small Govt, Liberty to believe what you want, & FREEDOM from govt tyranny) will believe. Proves he’s not one!
    We need MORE Freedom/Liberty fighters like Gaetz & Donalds / others from FL in CONGRESS & others like DeSantis as Gov, who will work to protect us & our children FROM THEM who are willing to destroy our American way of life – Faith Family 1st & 2nd Amendments TRUCKS, lol, Fishing Camping FourWheeling Chicken & Biscuits & Gravy! All things the Left, along w/current regime’s European WEF masters are trying to take away = meat, Petro vehicles, cash, milk/butter, eggs/chicken, farmers controlling their crops, small farms, even personal gardens, crime prevention, personal protection, & so much more & who favor immorality in schools frm K-12 as well as lowest bar ever of standards in Reading/Math/Spelling++ with purpose of dumbing down our children.
    For what purpose?
    According to their masters website it’s for Sustainability; for You Will Own Nothing (not even your clothes) & Be Happy; for living in your 6-10 mile radius of your 15 minute city, where you can WALK OR BYCICLE & which you will be allowed 100 permits PER YEAR to leave; for their surveillance & control of everything you do thru cameras, universal basic income, universal basic health at their discretion, & tracking of all purchases thru the Digital ID & CBDC. Their 2030 goal is to tell you where & when you can eat, sleep, work, & play.
    Is this how you want to live?
    Once they have their ID & CBDC in place they will move swiftly towards these other goals. Watch Europe, Canada & Australia. It’s already begun there. Tho they don’t SAY all these things outwardly, they are redesigning all of it, thru Executive Orders & Regulations from each Agency – by 2025 a lot of it & by 2030 the rest of it. CO-OPTING BY STEALTH.
    The RINOS, DEMS, PREZ & CABINETS are all following the WEF’s AGENDA. Go look at it yourself. Thank God we have fighters like DeSantis & Gaetz trying to STOP this mess!
    Sorry for the book, lol!

Comments are closed.


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