Disney plans to convert Star Wars hotel into Imagineers’ offices

Disney’s Star Wars Hotel promises to be a unique experience. Image via Disney.

It’s going to be an office far, far, away.

Disney World is converting the shuttered Star Wars hotel into office space for the famous Imagineers who will be designing new lands and projects at the theme parks.

The hotel’s update was reported by The Wrap and confirmed by other media outlets.

Disney closed the hotel September 2023 less than two years after it opened. The company had said it took a $300 million tax write off for shutting down the hotel after it reportedly had low occupancy.

At the hotel near Hollywood Studios, guests who were willing to pay nearly $5,000 for a two-night stay could pretend to be in their own Star Wars story at the hotel. Lightsabers included.

“Star Wars: Galactic Starcruiser is one of our most creative projects ever and has been praised by our guests and recognized for setting a new bar for innovation and immersive entertainment. This premium, boutique experience gave us the opportunity to try new things on a smaller scale of 100 rooms,” Disney said in a statement when it announced it was closing.

Why did it fail?

YouTuber Jenny Nicholson explained the list of reasons in a four-hour video called “The Spectacular Failure of the Star Wars Hotel” which captured 11 million views. The cost, the marketing, and not fully embracing the cosplay concept all likely hurt the hotel, she said.

The Wrap reported Disney had been considering using the empty hotel for a dinner theater-type experience but Disney ultimately settled on keeping the space closed to the public.

The Imagineers’ new office space comes as Disney World is starting a major expansion across several of its Orlando theme parks. Disney plans to build a Villains land and add “Cars” attractions at the Magic Kingdom as well as “Encanto” and Indiana Jones to Disney’s Animal Kingdom and “A Monsters, Inc.” land at Hollywood Studios. Disney is closing several longtime attractions in the process.