Janelle Irwin Taylor
Full-service direct mail and integrated marketing firm Direct One, based in Winter Park, has landed the prestigious 2025 Reed Award for Best Use of Technology in a Direct Mail Campaign from Campaigns & Elections.
The firm was recognized alongside project partners RumbleUp, a peer-to-peer texting firm, and Topside Strategies, a full-service Republican consulting firm.
The award recognizes the company’s innovative approach to using cutting-edge tech in its direct mail solutions. It’s named after Campaigns & Elections founder Stanley Foster Reed and celebrates excellence in political campaigning, grassroots outreach and advocacy.
The Direct One work recognized, for Cindy Pearson’s campaign for Duval County School Board, leveraged texting integrations with direct mail, and used advanced data processing, variable high-speed digital printing and real-time tracking to deliver personalized and results driven direct mail.
“We are thrilled to receive this prestigious Reed Award,” Direct One CEO Evan Stewart said. “At Direct One we know that direct mail remains a powerful tool in today’s digital world, especially when paired with the right technology. This award is a testament to our team’s dedication to pushing boundaries and delivering measurable results for our clients.”
While Direct One is headquartered in Central Florida, it has national reach. The company specializes in creating tailored campaigns that utilize variable data printing, personalized URLs (pURLs), and QR codes to enhance customer engagement and provide actionable analytics.
The company also operates out of a SOC 2 Type 1 compliance facility to ensure both security and efficiency in its operations.
The award-winning campaign was able to achieve exceptional response rates and engagement by incorporating real-time tracking and personalized content.
The company was recognized at the 2025 Reed Awards on Mar. 21 in Austin.
While it does not list its political clients, the company has worked with various companies and groups, including Nemours Children’s Health, Boy Scouts of America, Vericast and others.
