Gary Farmer doubles down, Jim Waldman "going to the beach" in Broward state Senate race - Florida Politics

Gary Farmer doubles down, Jim Waldman “going to the beach” in Broward state Senate race

As of this writing, the only potential candidate living in what is now the coastal Broward seat – the newly minted District 34 – appears to be the still undecided Evan Jenne.

And within the past 24 hours we have announcements from both the Jim Waldman and Gary Farmer camps indicating that they intend to move east into the open district.

Farmer’s announcement was – in all candor – a robust justification why he is a good fit for the Hollywood to Deerfield Beach seat.

Born in the district. Check.

Currently has an office in and practices law in the district. Check.

Lived and went to multiple schools in the district. Check. Check. And check.

So what did we get from Waldman?

He, too, is moving (good for him) but offered only that (and this is an actual quote as picked up by Buddy Nevins), “My wife is very happy … she always wanted to live on the beach.”

Waldman is a proven commodity and a serious campaigner but he is gonna have to do better than a tone-deaf, “We’re going to Disney” approach before taking on the well-funded Farmer.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including Florida Politics and Orlando Rising and Sunburn, the morning read of what’s hot in Florida politics. Schorsch is also publisher of INFLUENCE Magazine. For several years, Peter's blog was ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.
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