Florida Retail Federation installs Scott Shalley as president and CEO

Shalley Scott 2015

The Florida Retail Federation has hired Scott Shalley as its next president and chief executive officer.

He replaces Randy Miller who is retiring, the federation said, and also will direct the Georgia Retail Association.

Shalley will be the sixth person to lead the federation during its 80-year history.

Word of the impending development first appeared in Sunburn Friday morning.

“We’ve been truly fortunate to have incredible leaders and visionaries to guide FRF in recent years, and we feel strongly that Scott has the experience in business development, association management and government affairs to step right in and make an immediate impact,” board chairman Dan Doyle said.

“I want to thank Randy for the extremely important role he has played in making sure that he is leaving FRF in capable hands, and we know that the leadership team we have in place will be a tremendous asset to Scott as he takes our organizations to the next level.”

Shalley has led the Florida Association of Counties since 2015.

“I am honored and excited to lead the Florida Retail Federation and work with the top notch staff and dedicated board members” Shalley said.

“I look forward to advocating on behalf of Florida’s 270,000 retailers to ensure the industry remains robust and that our member businesses continue to grow and succeed.”

Staff Reports



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