Lauren Baer launches first TV ad in bid to unseat Brian Mast

Lauren Baer first TV ad

Former Obama administration official Lauren Baer is out with her first TV spot in support of her run for Florida’s 18th Congressional District.

The ad, titled “Our Home,” attempts to emphasize Baer’s connection with the district, along with her reasons for running in the first place.

“I started off as a lawyer, taking the fight to get money out of politics,” Baer says, while supporters interject with their reasons for backing her campaign.

“Kind of like a little powerhouse in a pint-size,” says one supporter.

“She’s a mother, she’s a daughter. I felt like she was there to connect with people,” adds another woman in praise of Baer.

“Six years working as a senior advisor to two different Secretaries of State,” says Baer of her background.

“We want quality, affordable health care. We want good public schools, a clean environment. This campaign is about families, same people I grew up with here. All they ask for is someone who actually listens.”

The ad is set to air on broadcast and cable TV in the Palm Beach media market. CD 18 covers part of Palm Beach County as well as Martin and St. Lucie counties.

Baer is one of two Democrats attempting to oust incumbent Republican U.S. Rep. Brian Mast. She’s competing with former Navy JAG Pam Keith for the Democratic nomination.

Analysts differ on Democrats’ chances in the District. The Cook Political Report says the race “leans Republican,” while Larry Sabato rates the seat as “likely Republican.”

You can watch Baer’s first ad below.

Ryan Nicol

Ryan Nicol covers news out of South Florida for Florida Politics. Ryan is a native Floridian who attended undergrad at Nova Southeastern University before moving on to law school at Florida State. After graduating with a law degree he moved into the news industry, working in TV News as a writer and producer, along with some freelance writing work. If you'd like to contact him, send an email to [email protected].


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