Those who cover Gov. Rick Scott have long since committed to memory his stories of overcoming childhood adversity to become Governor of the state.
His latest ad, already running throughout the state, spotlights that story about Scott, the likely Republican nominee for U.S. Senate against incumbent Democrat Bill Nelson.
It includes references to Scott growing up in public housing, with the Governor walking through what appears to be today’s iteration of such in the spot.
“I grew up in public housing, in a place like this,” Scott related. “My mom worked three jobs to feed us kids. I’ll never forget the day our car was repossessed. Life wasn’t easy and the struggles were real.”
From that biographical intro, Scott pivots to evoking a more Reaganesque optimism.
“But if you look closer at a place like this, you see more than struggles. You see future engineers. Teachers. Maybe even a future governor. I won’t rest until every person in Florida has a fair opportunity,” Scott adds.
Scott faces a nominal primary challenge from Roque de la Fuente, a California businessman who files to run in races throughout the country, exploiting loopholes in election laws.
Ad is below.