Personnel note: Valerie Wickboldt joins HCA Healthcare
Valerie Wickboldt

Valerie Wickboldt
She'll handle communications at HCA's North Florida Division.

Valerie Wickboldt is leaving the Florida Department of Revenue for a job at HCA Healthcare.

On Friday, HCA Healthcare announced Wickboldt will as Assistant Vice President of PR and Communications within its North Florida Division.

Wickboldt comes to HCA Healthcare with more than a decade of director-level leadership experience in internal and external communications, public affairs, and new and traditional media management.

In her new role, Wickboldt will be tasked with ensuring a consistent corporate communications strategy across the North Florida Division.

The job will see her collaborate with hospital leadership, corporate and division communications teams, and other stakeholders to scale the HCA Healthcare story across operating markets and demonstrate the brand’s value to internal and external audiences.

In 2016, Wickboldt began working as communications director at DOR, one of the largest state agencies reporting to the Governor and Cabinet. As director, she was responsible for setting the strategic communications plan for the department.

Her resume also includes working as the vice president of communications at The James Madison Institute, a Tallahassee-based think tank.

Wickboldt also has been director of communications and development at CoreMessage, Inc. and communications director for the Boys & Girls Club of Big Bend.

She graduated from Florida State University.

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including Florida Politics and Sunburn, the morning read of what’s hot in Florida politics. Schorsch is also the publisher of INFLUENCE Magazine. For several years, Peter's blog was ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.


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