Mike Bloomberg, Latino Victory Fund, Priorities USA Action launch Spanish-language ad supporting Joe Biden
Image via AP.

The ad will run on Miami-Dade County TV stations.

Former New York City Mayor Mike Bloomberg is joining Latino Victory Fund (LVF) and Priorities USA Action to fund a new Spanish-language ad campaign on behalf of Democratic presidential candidate Joe Biden.

The campaign will run on Miami-Dade County TV stations. The ad, titled “Character,” argues the COVID-19 pandemic revealed Donald Trump’s character and shows he’s unfit for another term.

“I know Joe Biden from working with him and I’ve seen firsthand his empathy and dedication to serving others — and his steady leadership when America has needed it most,” Bloomberg said in a statement released alongside the ad.

“We deserve a President who will lead with compassion, strengthen health care for all Americans — instead of just helping his rich friends — and provide the strong leadership we need to bring us out of this pandemic. That’s Joe Biden.”

The spending campaign is part of Bloomberg’s promise to spend $100 million to help Biden defeat Trump this fall.

Bloomberg has previously worked with Priorities and LVF to appeal to Hispanic voters in the state.

“When it comes to character, President Trump has shown the American people his true colors,” said LVF Chairperson Luis A. Miranda.

“Lying, name-calling, spreading hate and misinformation, hiding vital facts from the public, and failing the nation’s most vulnerable populations during the worst health crisis in modern history. It is time for voters to cast their ballots for a proven leader who can heal the nation and move our communities forward; that leader is Joe Biden.”

Though the groups have partnered to spend around $14 million on ads in recent months, Biden is still facing challenges with Hispanic voters in the state. Still, he’s over-performing with other groups to help make up for that shortfall.

Guy Cecil, Chairman of Priorities USA, argued his group’s work is pivotal to a Biden win.

“Priorities has known for over a year that early, sustained investment in Florida could provide the path for Democrats to take back the White House and get our country back on track,” Cecil said.

“I am proud that Priorities has been able to support Joe Biden in this crucial state on such a large scale. We haven’t taken a single vote for granted and we’re not stopping now.”

Ryan Nicol

Ryan Nicol covers news out of South Florida for Florida Politics. Ryan is a native Floridian who attended undergrad at Nova Southeastern University before moving on to law school at Florida State. After graduating with a law degree he moved into the news industry, working in TV News as a writer and producer, along with some freelance writing work. If you'd like to contact him, send an email to [email protected]

One comment

  • Sonja Fitch

    October 29, 2020 at 2:31 pm

    Cuban Americans are not buying the lies and racist actions the goptrump death cult leader Trump is pushing! Cuban Americans are not cowed by the trump bs! Cuban Americans shall vote for the common good Democrats!

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