Taxpayers getting large but unknown benefit from Freedom Week
Image via AP.

Election 2020 Watch
Lawmakers hope to drive people outside with the new tax holiday.

State economists believe the upcoming Freedom Week tax holiday will create more in tax relief than previously thought. The question remaining is, by how much?

The inaugural Freedom Week will run July 1-7, and will waive sales taxes on sporting and live music events, state park admission, gym dues and movie theater tickets. Outdoor products and supplies will also be tax-free.

The measure, which Gov. Ron DeSantis says celebrates Floridians’ freedoms from lockdowns, would encourage people to go outdoors as the state emerges from the COVID-19 pandemic. Lawmakers credited the faster than anticipated economic recovery for making the millions in relief possible in this year’s tax bill (HB 7061), signed last month.

For state economists, the hard part in pinning down the holiday’s fiscal impact is predicting how many people will take advantage of it. Amy Baker, the Legislature’s top economist, called participation “the big wildcard.”

“It’s hard to know, because we’ve never done this before, and this is a brand new time of year for us, so we don’t know how much attention it’ll get during that period,” Baker said.

Advertising and displays could help promote the holiday.

“I know it’s being well advertised in our office, because we have Freedom Week flyers all over the place, so hopefully it’s being well advertised elsewhere,” Baker said.

In Florida’s tourism and hospitality-based economy, the Fourth of July is one of the busiest times of the year for some businesses, like fishing shops.

Complicating future calculations is the fact that the state may never have a final tally for the savings.

Office supply and home improvement stores are accustomed to hosting sales tax holidays. But a new fleet of businesses unfamiliar with the logistics of tax holidays, including mom-and-pop shops, could be getting involved.

Earlier this month, the Department of Revenue launched a webpage to help businesses carry out the tax holiday.

Economists also made adjustments to their prediction for the back-to-school tax holiday, an annual sales tax relief on school products that this year runs from July 31 to Aug. 9. When they developed their prior estimates in April, it was going to be an eight-day holiday. But lawmakers expanded it to 10 days this year, longer than the usual weekend, to make sure families have enough time to get everything they need.

The third sales tax holiday this year, the annual disaster preparedness holiday that ran May 28 to June 6, also saw a bump. The duration remained 10 days, as outlined in economists’ April estimate, but the Legislature doubled the price caps on most items and the price cap on generators from $750 to $1,000. As a result the conference increased estimated taxpayer savings.

Ahead of Monday’s updates, recent estimates showed the three holidays saving taxpayers $134.6 million. The state’s economists have yet to publish the estimates finalized during Monday’s Post-Session Impact Conference.

Renzo Downey

Renzo Downey covers state government for Florida Politics. After graduating from Northwestern University in 2019, Renzo began his reporting career in the Lone Star State, covering state government for the Austin American-Statesman. Shoot Renzo an email at [email protected] and follow him on Twitter @RenzoDowney.


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Kelly Hayes, Ryan Nicol, Jacob Ogles, Gray Rohrer, Jesse Scheckner, Christine Sexton, Andrew Wilson, Wes Wolfe, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704

Sign up for Sunburn