Gov. DeSantis receives five-year VISIT FLORIDA extension
Image via VISIT FLORIDA.

Pensacola - Pensacola Beach Paddleboarders - 2020 (credit- Visit Pensacola) (Full Marketing Rights) (1)
The tourism marketing agency has been earning back the Legislature's trust.

Lawmakers have formally delivered to Gov. Ron DeSantis the legislation extending the state’s tourism marketing arm for five years.

VISIT FLORIDA’s current authorization expires on Oct. 1, 2023. But lawmakers displayed more trust in the agency with their plan (SB 434) to delay the expiration date on the 25-year-old agency to Oct. 1, 2028.

About five years ago, VISIT FLORIDA saw some massive housecleaning. Both Democrats and Republicans criticized the organization for misspending, ineffectiveness, sketchy bonuses, and a lack of accountability — problems accentuated by the “Pitbull incident.” The agency was put on a short leash and only given year-by-year renewals.

But with the COVID-19 pandemic, lawmakers have given VISIT FLORIDA their support, stressing the importance of tourism to the state’s economy. Last year, the agency reported significant returns as tourism rebounded.

The Senate initially had voted to extend VISIT FLORIDA for eight years, until Oct. 1, 2031. However, Senators agreed to the House’s position that lawmakers only grant the agency a five-year extension. The Senate approved the final measure 36-3 after the House approved it 98-17.

Clearwater Republican Sen. Ed Hooper and St. Pete Beach Republican Rep. Linda Chaney sponsored the legislation.

Florida Chamber of Commerce President and CEO Mark Wilson lauded lawmakers when they passed the bill in March.

“Florida’s tourism industry is a key driver of the state’s $1.23 trillion economy, and VISIT FLORIDA is a natural partner as we work to become the 10th largest economy in the world by 2030. The Florida Chamber and Florida’s business community commends the Florida Legislature, and bill sponsors Rep. Linda Chaney and Sen. Ed Hooper for their leadership in supporting marketing our tourism industry and the thousands of local jobs it supports.”

While lawmakers agreed to extend the agency, they’re keeping the funding on a symbolic tight leash. House and Senate budget negotiators agreed to spend $50 million on the agency next year but from the nonrecurring pot of state funds. Senate appropriators in recent years have pushed for those funds to come from recurring dollars.

That funding still awaits DeSantis’ approval. A decision is expected in the next few weeks, by the end of June.

DeSantis has 15 days, until May 18, to act on the bill.

Last updated on May 3, 2022

Renzo Downey

Renzo Downey covers state government for Florida Politics. After graduating from Northwestern University in 2019, Renzo began his reporting career in the Lone Star State, covering state government for the Austin American-Statesman. Shoot Renzo an email at [email protected] and follow him on Twitter @RenzoDowney.



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