In first TV ad buy, Charlie Crist looks past Primary, goes after Ron DeSantis
Screenshot via first Crist TV ad, "Fighting Back.

Screen Shot 2022-07-14 at 7.48.48 AM
The Democrat challenges the GOP Governor on gun control, abortion.

Charlie Crist, a Democratic candidate for Governor, has gone on TV with a new ad blasting Gov. Ron DeSantis on abortion rights and guns.

“Think about what’s at stake in Florida,” Crist says in the ad. “Gov. Ron DeSantis bullies schoolchildren. He wants to outlaw abortion, even for victims of rape and incest. He opposes any background checks on guns, even for violent criminals. And he cares more about running for the White House than your house.

“Well, I’m fighting back.”

The ad, titled “Fighting Back,” marks the first from any candidate for Governor. Crist’s campaign said it will be backed by a six-figure TV buy in key media markets across the state. It will also stream on digital platforms.

The ad looks past Crist’s ongoing Democratic Primary against Agriculture Commissioner Nikki Fried, instead turning his full attention to the Republican incumbent.

But notably, it also leans heavily on issues critical to the Democratic base ahead of an Aug. 23 Primary vote to determine the party nominee.

The ad spotlights several viral moments from the current Governor in the last year, including when WFLA cameras ahead of a press conference in Tampa caught DeSantis chastising students for wearing masks.

It also shows DeSantis at a signing ceremony when his signature made a 15-week abortion ban law. A circuit court judge since found that law violates the Florida Constitution, but with the U.S. Supreme Court overturning Roe v. Wade, many anticipate a push in Florida to further restrict access to abortion.

DeSantis also dismissed Democratic calls for a Special Session on gun control after a deadly school shooting in Texas. “With all due respect to these leftists, they just want to come after your Second Amendment rights,” he said after the Uvalde shooting left 19 children dead.

Crist in his ad makes clear he would handle crises differently.

“We must defend a woman’s right to choose and protect kids with commonsense gun laws,” Crist says on camera. “Ron DeSantis has a radical agenda. Together we can stop it for a better Florida.”

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


  • Doctor Paws

    July 14, 2022 at 8:39 am

    Ever since Charlie visited the Vet and got that pair of neiticles sewn in he has been on fire. Sic ’em ya big dog!

  • Impeach Biden

    July 14, 2022 at 9:10 am

    The State of Florida supports DeSantis. That ad might work in the People’s Republic of Broward County and possibly the People’s Republic of Pinellas County. Otherwise DeSantis will be re-elected as he should be. We don’t want a Newsom, Cuomo, Pritzker, or Whitmer clone running Florida.

    • Joe Corsin

      July 14, 2022 at 11:03 am

      You don’t know your bung holes from you lips. Just a victim of plutocratic right wing propaganda…

      • Impeach Biden

        July 14, 2022 at 12:21 pm

        Okay Joe for the first time in the history of Kalifornia, they are losing a Congressional seat. Now why is that? When was the last time Kalifornia had a Republican Governor? When was the last time the state voted for a Republican President? Hundreds of companies are fleeing Kalifornia, yet you and the other zombies would vote for Newsom over a Republican. I would submit to you that you are the one influenced by Democrat propaganda. What is your influence of choice, MSNBC or CNN?

      • Impeach Biden

        July 14, 2022 at 12:25 pm

        Well Joe it looks like the left wing moderators of this board erased my logical response to your comment.

    • Mary Bunk

      July 17, 2022 at 11:46 am

      DeSantis has made so many enemies in FL; enemies who will vote. He has belittled teachers, Disney World and its employees, a women’s right to choose, and he promised open carry with no permits or training. DeSantis focused on culture wars while the residents of Florida need a leader on the insurance crisis and affordable housing. Vote blue, Florida. Charlie has plenty of experience in FL and in DC. He will look out for the people of FL.

  • Elliott Offen

    July 14, 2022 at 11:01 am

    Shoveling money to the rich, decades of low wage slavery, and no government intervention to prevent poverty and economic turmoil have caused all this. The do nothing GOP has perpetuated the plutocracy. Then they blame the Democrats even as they obstruct in order that it might go on forever? These GOP hogs are lying crooks… should be executed. They’ve got their supporters so stoned on right wing propaganda that they don’t know their bung holes from their lips…all while they continue to grift them to a husk.

  • PeterH

    July 14, 2022 at 11:12 am

    Rubio, Scott and Florida’s Republicans in Congress could have ….. but didn’t write legislation to BLOCK TRUMP’S TRADE TARIFFS….which, now that the pandemic is slowing, is one of the primary causes of today’s inflation. As stressed by Trump’s own economist when you force trade tariffs on imports….. the American consumer pays the price.

    Florida is showing the wear for 20 years of failed Republican leadership:
    Per capita Florida COVID deaths higher than California.
    33% of Florida residents live below the poverty level.
    25% of Florida’s residents live on Medicaid.
    Schools are short thousands of teachers and staff.
    Only 30% of Florida’s third graders can read.

    Today’s Republicans have ignored the January 6th hearings that have exposed not just Trump’s complicity in a coup …..but a dozen members of Congress too. Members of Congress don’t request for crimes not committed. Republicans have repeatedly failed Florida and America. DeSantis and Republicans offer no apologies. They see nothing wrong with their collusion against our freedom and Democracy.

    You only need to look at the very long list of failed backward Republican red states states and ask yourself ….. is there something about Alabama, Mississippi, or South Dakota that we want modeled here in Florida?

  • Tom

    July 14, 2022 at 12:53 pm

    Joe and Elliott, two Manchurian Dums,5% haters.

    Please. Chameleon has nasty, naughty fraud nipping on his ass. He’s a classic hypocrite.

    Chameleon loses 53%, Fraud loses 54%.
    Pick poison.

    America’s Gov saved Florida, even for evil wretches like Joe and Elliott.

    3% unemployment, rising tide for all Floridians under Ron, not a few like Biden/Harris. Biden’s approval 29%, chameleon, dumings, and fraud no chance. Enjoy!

    • Ocean Joe

      July 14, 2022 at 3:20 pm

      If Ron gets credit for 3% unemployment in Florida, does Sleepy Joe get credit for 3.6% national unemployment, the lowest on record?
      Does Donnie boy get credit for the most jobs lost since the Great Depression in his final year?
      Does Rick Scott get credit for turning Florida around, or did he ride the coattails of Obama, who with a Democratic congress ended the Great Recession and delivered 7 solid years of national economic growth with 3 more under Trump (until his deer in the headlights response to covid)?
      Tell you what, I will give Ron and Scott credit for starving the manatees. For so mismanaging our environment the water’s too filthy to support sea grass growth. Abolishing the DCA, stripping the science staff out of our water management districts, selling off spring water as fast as it comes up – why would we expect anything else.

      • Tom

        July 15, 2022 at 8:02 am

        Desperation ocean Joe.
        You sound really ignorant and overly desperate.

        To be clear, 3% unemployment and 7.8% wage growth, in Florida cause Ron kept state open.

        He kept schools open, no kids suicides, and parents worked.

        What do you think? It was an accident.
        Trump left incompetent Biden/Harris 1.4 inflation, now it’s 11% producer price inflation. .

  • tom palmer

    July 14, 2022 at 1:12 pm

    We will see whose predictions are right in November. But Crist does seem to be more politically astute than some the state’s other Democrats.

    • Tom

      July 15, 2022 at 9:09 pm

      I just told you Palmer.
      I am a professional political analyst.
      We are looking at 258 Repub. House seats.
      40 seat majority. Florida will pick up 4 new House seats. DeSantis and Marco win. Repub. Super majorities in state legislature.

      • Bill

        July 16, 2022 at 7:42 am

        Just curious but why would anyone waste a vote on DeSantis? The day he gets elected, he’ll be a lame duck anyhow, spend maybe a few months taking care of Florida business then he’ll run off and try to get elected President. We may as well for for someone who’s at least going to commit to Florida for four years.

      • Mary

        July 17, 2022 at 11:53 am

        Rubio will lose to our former Orlando Police Chief, Demings.
        DeSantis will lose to the next Democratic Governor.
        The House seats will be won by DeSantis’ own Gerrymandering Map.
        We want leaders who focus on the important issues facing Florida, not ones who lie & pass laws about culture wars.
        Vote blue, Florida. We don’t want a ban on abortion or open carry on guns that DeSantis would give us if re-elected.

  • marylou

    July 14, 2022 at 1:40 pm

    As Crist states, DeSantis is planning an abortion ban that will force child rape victims to carry their rapist’s pregnancy to term, with no exceptions for age or abuse. Like the 10 year old rape victim denied an abortion in Ohio, girls and women in Florida will suffer, and some will die. And, anti-abortion fanatics are happy with this… DEMANDING THIS.

    DeSantis and the extreme “right to (other people’s) lifers” behind these bans are sociopaths who are preaching that they are morally superior to the compassionate majority of society. Instead of letting them continue to do so, they should be publicly ostracized, and made to know that their inhumanity is unthinkable to decent people.

    • Impeach Biden

      July 15, 2022 at 7:37 am

      That girl in Ohio was raped by an ILLEGAL alien. Probably entered the United States under Joe Biden’s open border policy. If we allowed Border Patrol to do their jobs then maybe this could have been avoided. Think about that when you vote in November.

      • Bill

        July 16, 2022 at 7:47 am

        He’d been living here and gainfully employed here for years but never let facts stand in the way of a good story. The point is access to abortions and yes, I will definitely think about that in November.

      • marylou

        July 16, 2022 at 3:13 pm

        The fact that the girl’s rapist was an undocumented immigrant does not make it okay for the government to force a 4th grader to be a mother. People who think that are sick.

      • Mary

        July 17, 2022 at 11:57 am

        Some rapes are done by fathers, brothers, uncles, priests and ministers. The point is that girls and women should decide what to do in these situations, not the “small govt of the GOP” who now is lurking around in your bedroom, telling you what you can do with your body. They are imposing their religious beliefs on everyone else. No, the voters will reject the GOP.

    • Tom

      July 15, 2022 at 8:04 am

      You are the extremist!
      You want abortion til birth, and after.
      You pathetic crumb.
      First trimester isn’t enough for you.

      • marylou

        July 16, 2022 at 3:23 pm

        The 10 year old rape victim was 6 weeks + 3days pregnant. Ohio denied her an abortion.

    • John Doe

      July 15, 2022 at 10:43 am

      You know what DeSantis is planning before he tells anybody else? You fat cow, DeSantis hasn’t proposed ANY law about abortion other than 15 weeks.

      • Mary

        July 17, 2022 at 11:58 am

        Guarantee that DeSantis will outlaw abortion and pass an open carry law, no permits or training needed, as soon as he gets re-elected. He is a Dictator who cares nothing about the important issues facing Floridians.

      • Mary

        July 17, 2022 at 12:05 pm

        Calling people names does not support your credibility.

  • Joe Corsin

    July 15, 2022 at 10:15 am

    Vote RED for conservatism for the masses but lavish spending for the rich.
    Vote RED for levels of wealth and income inequality the likes of which the world has never seen
    Vote RED for domestic terrorism to eliminate government so that the grifters can enslave everyone
    Vote RED for inhumane and evil plutocracy in the name of God.

  • John Doe

    July 15, 2022 at 10:41 am

    Yawn. Just ANOTHER day of a Dimmicrap lying about DeSantis. Sorry, losers, Florida residence see the truth about our great governor, and we love him. Suck on it leftists.

    • Joe Corsin

      July 15, 2022 at 2:04 pm

      He didn’t win by a lot of votes there ye sub ape…

    • Mary

      July 17, 2022 at 12:06 pm

      It is spelled residents.

  • David In Shoreline

    July 15, 2022 at 1:52 pm

    Wow, this Ron DeSantis guy sounds awesome. Protecting the unborn and our Second Amendment rights, amazing!

    • Mary

      July 17, 2022 at 12:01 pm

      Close to 500,000 unwanted kids in Foster Care in the USA. Millions of unwanted kids dumped on grandma to raise, especially in FL. The GOP touts Pro-Life, yet they are pushing for even more guns in Florida with Open Carry, no permit or training needed. Stop being fooled by the GOP. They are not pro-life at all. DeSantis is a Dictator, a fringe, ultra right winger.

  • Sammy

    July 15, 2022 at 2:03 pm

    Vote RED for conservatism for the masses but lavish spending for the rich.
    Vote RED for levels of wealth and income inequality the likes of which the world has never seen
    Vote RED for domestic terrorism to eliminate government so that the grifters can enslave everyone
    Vote RED for inhumane and evil plutocracy in the name of God.

  • Tom

    July 15, 2022 at 3:22 pm

    Chameleon crist is pathetic.
    Millionaire career pol, always running and mainly losing. Hypocrite, he has no chance.
    Lying sack of Adam Schiff. Just a double dealing hypocrite.

    America’s Gov saved Florida.
    Wins Bigly!

    • Elliott Offen

      July 15, 2022 at 4:05 pm

      Vote RED for incivility and poor right wing culture
      Vote RED for conservatism for the masses but lavish spending for the rich.
      Vote RED for levels of wealth and income inequality the likes of which the world has never seen
      Vote RED for domestic terrorism to eliminate government so that the GOP grifters can institute low wage slavery forever
      Vote RED for evil plutocracy in the name of God.

    • Mary

      July 17, 2022 at 12:03 pm

      Close to 500,000 unwanted kids in Foster Care in the USA. Millions of unwanted kids dumped on grandma to raise, especially in FL. Stop being fooled by the GOP. They are not pro-life at all. DeSantis is a Dictator, a fringe, ultra right winger.

Comments are closed.


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