Marco Rubio goes on air in first Spanish-language ad of the cycle

The ad runs in the Orlando television market.

U.S. Sen. Marco Rubio is releasing his first Spanish-language ad of the 2022 election cycle.

The 30-second spot focuses on the Senator’s response when Hurricane Maria struck Puerto Rico and his role in crafting the Payroll Protection Program (PPP) during the COVID-19 pandemic. It will run on television in the Orlando area, according to the Rubio campaign.

The ad, entitled “Logró,” begins with a weather forecast graphic of the storm as it struck Puerto Rico in 2017. A female narrator in Spanish describes the urgency with which Florida’s Senator treated the disaster.

“When Hurricane Maria devastated Puerto Rico, we had a voice in the Senate: Marco Rubio,” the narrator says in Spanish. “Marco delivered unprecedented resources to rebuild the island and helped millions of affected families when they came to Florida.”

Amid images of the aftermath on the island, the ad intersplices footage of Rubio speaking with Spanish-language news outlets including CNN en Español about the devastation and the need for a federal response.

The ad then segues to pandemic response.

“During the pandemic, Marco created the program that saved jobs that would have been lost, and protected small businesses about to close,” the ad states in Spanish.

That references the PPP bill that Rubio helped to craft, an economic rescue program the two-term Senator has cited frequently during his re-election campaign.

The ad drills in a message that the Cuban American Senator speaks for Florida’s Spanish-speaking constituents and all Floridians.

“Marco Rubio, our voice who gets things done for us,” the narrator states in a closing message.

Rubio faces Democratic U.S. Rep. Val Demings, who formally won the Democratic nomination for Senate in August. She has also courted Hispanic voters as she seeks to unseat Rubio.

That latest spot, though, marks the first time this election cycle a candidate has gone on TV with a Spanish-language ad.

Rubio’s voice only sounds for a moment in the ad, but he closes the video with the Senator speaking in Spanish: “Soy Marco Rubio y apruebo este mensaje.” That’s a phrase in Spanish that translates to one well-known to political observers in the U.S.: “I am Marco Rubio and I approve this message.”

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


  • robert

    September 16, 2022 at 12:16 pm

    keep up the good work

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  • joey

    September 17, 2022 at 10:38 am

    So now you come from the Puertorican votes? Marquitos you do nothing when trump throw toilet paper at Our people. You dont support PR state . And you vote against Sonia Sotomayor the only Puerto Rican in the Supreme Court. Now we vote you out.

  • TJC

    September 18, 2022 at 12:47 pm

    Adios, Little Marco

Comments are closed.


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