Ron DeSantis strategy memo scripts debate attacks against Vivek Ramaswamy, Chris Christie

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The recent threats to the Governor's position should expect to take fire next week in Milwaukee.

Florida Gov. Ron DeSantis is a distant second in some polls and in third place in others, and a new memo suggests his strategy is to go on the offense in next week’s GOP presidential debate in Milwaukee.

The memo from leaders of the Never Back Down super PAC, first reported by NBC News, says DeSantis will go on the attack against President Joe Biden, the “media,” and two opponents who are threatening his position in opinion surveys.

“Hammer Vivek Ramaswamy in a response,” the memo compels. “Defend Donald Trump in absentia in response to a Chris Christie attack.”

Ramaswamy has eclipsed DeSantis in isolated national polls. Christie and DeSantis are competing for second place in New Hampshire.

Beyond those attacks, the memo urges DeSantis (referred to as “GRD”) to feint and redirect at times.

“When there is a core attack on GRD’s central candidacy (calling GRD a liberal, hitting veteran record, hitting conservative record), GRD should take the time, correct the record, and highlight the positive/dismiss the attacker if it’s a tier one candidate,” the memo reads.

“If it’s not a core attack but GRD’s name is invoked, GRD should take the response opportunity to pivot and take up time. GRD should ignore the weak attack, not even address it, and instead pivot to message and vision and name check Iowa, New Hampshire, etc. voters directly.”

The memo invokes Roger Ailes’ ‘Orchestra Pit Theory’, which contends the press will focus on “pictures, mistakes and attacks.”

“Potential Orchestra Pit Moments” include taking a “sledge-hammer to Vivek Ramaswamy,” the memo contends, calling him ‘Fake Vivek’ Or ‘Vivek the Fake.'”

The scripted response to Christie likewise seeks to undermine him: “Trump isn’t here so let’s just leave him alone. He’s too weak to defend himself here. We’re all running against him. I don’t think we want to join forces with someone on this stage who’s auditioning for a show on MSNBC.”

A.G. Gancarski

A.G. Gancarski has written for since 2014. He is based in Northeast Florida. He can be reached at [email protected] or on Twitter: @AGGancarski


  • M. Mouse

    August 17, 2023 at 12:55 pm

    Well gee willickers, it’s not like he can think for himself!

  • Joe

    August 17, 2023 at 1:00 pm

    Please join us for a completely unmemorable, scripted performance by this year’s shortest candidate, Rob Deesanctus!

  • Michael K

    August 17, 2023 at 1:04 pm

    GRD will be DOA.

    And America will breathe a little easier.

  • Samuel

    August 17, 2023 at 1:13 pm

    LOL GRD. Sounds like GERD. Gastro reflux disease memes would be appropriate.

    • Michael K

      August 17, 2023 at 2:30 pm

      GRDing the Loins.

  • University of North Florida

    August 17, 2023 at 1:14 pm

    Just say woke repeatedly!

  • My Take

    August 17, 2023 at 2:24 pm

    Go low, Ronny, your redneck base will love it.
    ” ‘Ramaswamy?’ Sounds like some sort of VD! Oh no! I caught me the festering ramaswamy!”

  • Dont Say FLA

    August 17, 2023 at 3:22 pm

    Just in case anyone required proof that Everybody Hates Rhonda, Rhonda’s own Super PAC just, as Rhonda loves to say, slit his throat.

Comments are closed.


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