Joe Biden campaign targets Deion Sanders fans with new ad

Biden ad
'Many among the millions of fans tuning in every Saturday to watch Colorado football represent the Biden-Harris coalition.'

Are there ‘Coach Prime voters’? If so, the Joe Biden campaign is looking for them.

During Saturday’s game between the Deion Sanders-coached Colorado Buffaloes and the University of Southern California Trojans, the Biden campaign is rolling out “Get Ahead.”

The new ad buy is said to be the second of the campaign targeting African-American voters ahead of next year’s General Election. And Buffalo football apparently is big with that demographic, especially given the new coaching hire.

“Last week’s Colorado game on ABC was the most watched college football game of the season so far on TV, and Colorado’s first three games of the season were rated 77% higher among Black viewers than anywhere else in the country,” the Biden campaign notes.

“The Coach Prime phenomenon reaches well beyond Boulder and well beyond the traditional college football fanbase,” said Michael Tyler, Biden-Harris 2024 Communications Director.

“It just so happens that many among the millions of fans tuning in every Saturday to watch Colorado football represent the Biden-Harris coalition. So as millions tune in Saturday afternoon, we’re making sure that we’re tapping into moments like these and presenting audiences with President Biden’s historic record of accomplishment for Black families. Actions matter far more than words — and it’s what this campaign is demonstrating by making critical early investments in the Black community more than a year out from Election Day.”

Expect TV and digital presence in the following markets: Atlanta, Georgia; Philadelphia, Pennsylvania; Pittsburgh, Pennsylvania; Milwaukee, Wisconsin; Detroit, Michigan; Raleigh, North Carolina; and Charlotte, North Carolina. Meanwhile, digital-only buys are being made in Las Vegas, Nevada and Phoenix, Arizona.

See the ad below.

A.G. Gancarski

A.G. Gancarski has written for since 2014. He is based in Northeast Florida. He can be reached at [email protected] or on Twitter: @AGGancarski


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    September 30, 2023 at 2:41 pm

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    • Dick Tracy

      September 30, 2023 at 3:27 pm

      You are a lying scamming bot, Julia.

  • Earl Pitts "Professional Sports/Political Advisor" American

    September 30, 2023 at 7:50 pm

    Good evening Prime Fans,
    I’ve already consulted with Prime and advised him to take a no comment approach to Biden’s puppet master’s desperate attempt to get Prime to soil his reputation by giving them some Prime Time endorsement.
    Prime is aware this election is not like any prior election and there is zero upside to Prime endorsing ANY candidate . Keep your powder dry Prime and focus on your team. This is a “What Would Bobby Bowden Do Moment” and Bobby did not soil himself with involvement in politics.
    I was there and often parked near your black Chrysler prodect sports car for morning classes to walk to class thru the tunnel under Pensacola Street.
    Thank you Prime,
    Earl Pitts “Prime Fan From the 1980’s” American

  • Rick Whitaker

    October 1, 2023 at 8:23 am

    come down on the maga message hard joe. i commend the dems putting out truths to fight off maga lies. place dunce caps n the dunces.

    • MH/Duuuval

      October 1, 2023 at 4:53 pm

      Perhaps the MAGgots heard the House Speaker last night?

      83% of the Trump tax break went to the top one percent. Three monumental GOP tax breaks benefitting the wealthiest folk (Reagan, Bush Jr., and Trump) and the dual wars in Iraq and Afghanistan are the most egregious and unnecessary examples of overspending in the federal budget.

      So, yeah, let’s cut some spending — on those who don’t require it.

Comments are closed.


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