‘Hit him’: Donald Trump drove decision to turf Ron DeSantis early in 2024 GOP race
DeSantis' power play may dim Trump's casino dreams in Florida.

trump desantis
Why was POTUS so aggressive in the Primary?

An architect of Donald Trump’s third campaign for President confirms that Trump drove the decision to be aggressive against a major challenger in the GOP field and how that informed the entire campaign.

“The boss announces right after the ’22 cycle, which didn’t end well for anyone. And we were looking at the announcement and then going into the Primaries, and the whole focus up to that point was about how great of an opponent Ron DeSantis could be,” recounted Chris LaCivita on “The Ruthless Podcast” Tuesday.

Per LaCivita, he and Susie Wiles got marching orders from Trump “right out of the gate.”

“We’re going to hit him. And Susie and I are like, ‘In January?’ Yeah, right. And he’s like, ‘In January,'” the consultant related. “And we’re like, OK, we know how to do that. And that really, I thought, you know, set the stage for just the overall disposition that the campaign would take from that point to the very end, which is it’s going to be constant.”

Indeed, it was constant. Trump mocked “Ron DeSanctimonious” while his campaign and supportive Super PAC pushed narratives that included a story of DeSantis eating pudding with his fingers that became fodder for an ad.

DeSantis folded his campaign after a disappointing finish in Iowa, a state his operation made its first and last stand in before withdrawing as polls plummeted in New Hampshire. But the Governor continued to weigh in on Trump’s campaign, telling supporters he worried that “identity politics” would drive Trump’s pick of a running mate.

LaCivita was unsparing in response, saying, “Chicken fingers and pudding cups is what you will be remembered for, you sad little man.”

A.G. Gancarski

A.G. Gancarski has been the Northeast Florida correspondent for Florida Politics since 2014. His work also can be seen in the Washington Post, the New York Post, the Washington Times, and National Review, among other publications. He can be reached at [email protected] or on Twitter: @AGGancarski


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