‘Hit him’: Donald Trump drove decision to turf Ron DeSantis early in 2024 GOP race
DeSantis' power play may dim Trump's casino dreams in Florida.

trump desantis
Why was POTUS so aggressive in the Primary?

An architect of Donald Trump’s third campaign for President confirms that Trump drove the decision to be aggressive against a major challenger in the GOP field and how that informed the entire campaign.

“The boss announces right after the ’22 cycle, which didn’t end well for anyone. And we were looking at the announcement and then going into the Primaries, and the whole focus up to that point was about how great of an opponent Ron DeSantis could be,” recounted Chris LaCivita on “The Ruthless Podcast” Tuesday.

Per LaCivita, he and Susie Wiles got marching orders from Trump “right out of the gate.”

“We’re going to hit him. And Susie and I are like, ‘In January?’ Yeah, right. And he’s like, ‘In January,'” the consultant related. “And we’re like, OK, we know how to do that. And that really, I thought, you know, set the stage for just the overall disposition that the campaign would take from that point to the very end, which is it’s going to be constant.”

Indeed, it was constant. Trump mocked “Ron DeSanctimonious” while his campaign and supportive Super PAC pushed narratives that included a story of DeSantis eating pudding with his fingers that became fodder for an ad.

DeSantis folded his campaign after a disappointing finish in Iowa, a state his operation made its first and last stand in before withdrawing as polls plummeted in New Hampshire. But the Governor continued to weigh in on Trump’s campaign, telling supporters he worried that “identity politics” would drive Trump’s pick of a running mate.

LaCivita was unsparing in response, saying, “Chicken fingers and pudding cups is what you will be remembered for, you sad little man.”

A.G. Gancarski

A.G. Gancarski has been the Northeast Florida correspondent for Florida Politics since 2014. His work also can be seen in the Washington Post, the New York Post, the Washington Times, and National Review, among other publications. He can be reached at [email protected] or on Twitter: @AGGancarski


17 comments

  • Along for the Ride

    February 4, 2025 at 1:38 pm

    Pudding fingers and white boots. You forgot the BOOTS

    • He aint heavy, he's my...ok, he's a bit heavy

      February 4, 2025 at 4:53 pm

      And the cowbells.

  • MH/Duuuval

    February 4, 2025 at 5:57 pm

    “Indeed, it was constant. Trump mocked “Ron DeSanctimonious” while his campaign and supportive Super PAC pushed narratives that included a story of DeSantis eating pudding with his fingers that became fodder for an ad.”

    This is some analytical shit…

  • Earl Pitts "Ron & Casey's Official Un-Offical 2028 POTUS Campaign Manager" American

    February 4, 2025 at 6:28 pm

    Good evening America,
    STAND BY FOR NEWS!!!
    America, back prior to the primary, Don, Ron, The Beautiful Casey, and I, Earl Pitts “Ron & Casey’s Official Un-Offical 2028 POTUS Campaign Manager” American, were all in agreement that Don was the only man who could prevent WWIII after the travisty of the 08iden Sadministration.
    So we all agreed to set Ron & The Beautiful Casey up for both the 2028 & 2012 POTUS terms.
    In order to make it look authentic to the likes of MH/Duuuval, He aint heavy, he’s my…ok, he’s a bit heavy, and Along for the Ride we had to put on a bit of a show.
    STAND BY FOR THE REST OF THE STORY:
    And as you can see, America, our plan is working perfect.
    AND THATS THE REST OF THE STORY:
    Thank you America,
    Earl Pitts “Ron & Casey’s Official Un-Offical 2028 POTUS Campaign Manager” American

    • Rick Whitaker

      February 4, 2025 at 6:45 pm

      Thanks for setting up the above 12 year plan of common sense Republican oversight of our nation.
      We would all be in Deep Do Do, Earl without you, behind the curtian quietly pulling the levers of power.
      Rick

      • George

        February 5, 2025 at 5:03 pm

        cx

      • George

        February 5, 2025 at 5:04 pm

        ɪ Qᴜɪᴛ ᴍʏ ᴏꜰꜰɪᴄᴇ ᴊᴏʙ ᴀɴᴅ ꜰᴏᴜɴᴅ ꜰʀᴇᴇᴅᴏᴍ ᴏɴʟɪɴᴇ: ʜᴇʀᴇ’ꜱ ᴍʏ ꜱᴛᴏʀʏ ᴛʜᴇ ᴏꜰꜰɪᴄᴇ ᴇɴᴠɪʀᴏɴᴍᴇɴᴛ ᴡᴀꜱ ᴅʀᴀɪɴɪɴɢ ᴍᴇ ᴇᴍᴏᴛɪᴏɴᴀʟʟʏ ᴀɴᴅ ᴘʜʏꜱɪᴄᴀʟʟʏ, ꜱᴏ ɪ ᴅᴇᴄɪᴅᴇᴅ ᴛᴏ ᴍᴀᴋᴇ ᴀ ᴄʜᴀɴɢᴇ. ɴᴏᴡ, ɪ ᴡᴏʀᴋ ᴏɴʟɪɴᴇ ᴀɴᴅ ᴇᴀʀɴ 219 ʙᴜᴄᴋꜱ ᴘᴇʀ ʜᴏᴜʀ ᴅᴏɪɴɢ ᴡʜᴀᴛ ɪ ʟᴏᴠᴇ. ɪᴛ ᴡᴀꜱɴ’ᴛ ᴀɴ ᴇᴀꜱʏ ᴊᴏᴜʀɴᴇʏ, ʙᴜᴛ ᴛᴡᴏ ʏᴇᴀʀꜱ ʟᴀᴛᴇʀ, ɪ ᴄᴀɴ ᴘʀᴏᴜᴅʟʏ ꜱᴀʏ ᴍʏ ʟɪꜰᴇ ʜᴀꜱ ᴄʜᴀɴɢᴇᴅ ꜰᴏʀ ᴛʜᴇ ʙᴇᴛᴛᴇʀ!
        ᴛʜɪs ɪs ᴡʜᴀᴛ ɪ ᴅᴏ.→̶>̶→̶→

  • George

    February 4, 2025 at 8:06 pm

    Trump ruined DeSantis for good nationally. Just a handful of old Florida psychos support him.

    • MH/Duuuval

      February 5, 2025 at 7:39 am

      Dee still has the line-item veto. And a staff that begrudges him nothing when it comes to executive actions.

  • LexT

    February 5, 2025 at 8:08 am

    Trump won the primary, but primaries are supposed to be “friends” deciding who is the best person to run. Trump had lost the last general election and Desantis was the most popular governor in the USA. It is not exactly a surprise that Trump came out of the primary as the successor since he has an electric television persona and was being hunted by Democrats in courts bringing Trump enormous amounts of sympathy and attention. Trump looks ready to run the Country. Trump won this general election, Desantis might not have. My bet is either of them would have won though and Desantis is still an extremely viable candidate. I think many “Republicans” thought because Trump won the primary it made Desantis a bad guy. Desantis got out of the primaries very early. Desantis did seem to quickly position his supporters behind Trump, unlike Nikki Haley. Desantis is stock should not have gone down. Not beating Trump when the Democrats were trying to throw Trump in jail in three or four states is not exactly a fair loss. It is like saying Michael Jordon beat you, so you can’t play basketball. Desantis is still very much a winner.

    • TJC

      February 5, 2025 at 6:41 pm

      Bullshit.

      • Ocean Joe

        February 7, 2025 at 8:54 am

        Give Lex credit for saying: “Trump had lost the last general election.” Most of his fellow Republicans refuse to admit it or pretend otherwise because the cult leader orders it.

  • CommonSense

    February 5, 2025 at 4:18 pm

    Foolish of Ron to have even entered the Presidential race, having just won reelection, being a young guy, and taking on the guy who MADE him.
    Hubris did him in and he is damaged goods. Add in his known disloyalty and permissive corruption, and he is done.

    • TJC

      February 5, 2025 at 6:45 pm

      I’m no fan of DeSantis, but the notion that running for President makes him “disloyal” is not common sense, it is cult bullshit.

  • Sunny days

    February 8, 2025 at 9:20 am

    China and Iran just have to wait a little longer for declining america.. Russia needs to rebirth it’s people

  • It’s Complicated

    February 10, 2025 at 7:48 am

    Like him or not, Trump has the ability to play smash mouth politics to win in the moment, then shake hands and regroup to use the forward inertia from the win with the very same people whose mouths he just smashed. It really is unique. DeSantis does not appear to have that ability, and prefers to keep scores and dole out paybacks. He can’t help but take it all very personally.

  • George S

    February 13, 2025 at 6:53 am

    Trump knows that he has to be a school yard bully to win, because he’s in reality an aged old man who isn’t the one in control at all (we all know who is pulling the strings, America!)

Comments are closed.


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