Tag: Ken Lawson

Staff ReportsAugust 2, 2018
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5min295
In what he called a “continued effort to bring clarity to cryptocurrency in Florida,” Chief Financial Officer Jimmy Patronis on Thursday announced that Ken Lawson, CEO of VISIT FLORIDA, would be his “cryptocurrency advisor.” The role is an unpaid consulting position; Lawson will remain full-time at VISIT FLORIDA, the state’s public-private marketing tourism agency. “He will lead […]

Danny McAuliffeApril 23, 2018
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4min388
State-backed tourism campaigns are producing a healthy return on investment. Numbers released Monday from VISIT FLORIDA, the state’s public-private marketing agency, indicate that more Canadians are choosing to retreat to the Sunshine State for vacation stays. The uptick follows increased marketing efforts in the United States’ neighbor to the north. Overall visitation saw an increase […]

Staff ReportsMarch 20, 2018
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4min154
Gov. Rick Scott vowed to ensure tourism stayed vibrant even after Hurricane Irma wreaked its havoc, and the numbers released Tuesday in Naples show that he pulled it off. The 116.5 million visitors, per VISIT FLORIDA, mark a 3.6 percent increase over the 112.4 million visitors in 2016. This was despite a loss of 1.8 million visitors […]

Terry RoenNovember 1, 2017
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3min590
Gov. Rick Scott announced the kick-off Wednesday of a new discount program to lure Canadian visitors back to Florida. The Canadian Power Play Program makes it more affordable for Canadian families to travel to the state through travel deals from Visit Florida partners offering 20 percent discounts at Florida hotels, attractions and car rentals. Canada […]

Terry RoenOctober 12, 2017
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3min381
Visit Florida announced Thursday it is doubling down on its efforts to show visitors across the world that Florida is open for business. The state’s marketing agency will start the second phase of its post-Irma marketing campaign to ensure visitors see for themselves that the state’s destinations are ready to welcome back visitors. The second […]

Terry RoenSeptember 20, 2017
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3min523
Visit Florida has launched an aggressive month-long marketing campaign to entice tourists back to the Sunshine State. Gov. Rick Scott announced that the multi-phased campaign will be paid for with existing Visit Florida funding and include digital, social, broadcast and traditional marketing methods in both domestic and international markets. The marketing push starts this week […]

Jim RosicaAugust 24, 2017
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3min357
Speaker Richard Corcoran says “we are right” about the House of Representatives’ demand for a jury trial in a dispute between the owners of a Tallahassee office complex and several state agencies who bolted on the master lease. As detailed in Wednesday night’s “Last Call,” the House intervened in the pending lawsuit by Northwood Associates, owners of […]

Scott PowersJune 27, 2017
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5min339
With its full state funding finally secured, VISIT FLORIDA’s board of directors approved a $76 million marketing plan for 2017-’18 that pours far more of the state money into core marketing programs than before, all but eliminates sponsorships, and pares down administrative costs backed by the state money. In a conference call meeting Tuesday, the […]


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