Headlines
Pandemic getaways present marketing challenge for VISIT FLORIDA
When will tourists come back to the state? It depends.
When will tourists come back to the state? It depends.
The film and television industry should be a targeted part of Florida’s economic recovery plan.
The state took in $3.27 for every dollar it spent on tourism marketing.
Only 15,000 Canadians arrived between April and September in Florida— almost a 99% decrease from the same period last year.
Half of tourism businesses expect impacts will continue until late next year.
Tourism is slightly on the rebound after plunging 60% in April.
The national rate for September was 7.9%.
VISIT FLORIDA will now target out-of-state visitors.
“I think people understand how to distance, how to do different things.”
VISIT FLORIDA is starting a new marketing campaign.
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