This Thanksgiving, no one is more thankful than Jax food truck owners
Chriss Brown owns the Jax food truck "Say Cheese."


After facing intense backlash from a spirited and feisty local food truck community, this week Jacksonville City Councilman Reggie Brown withdrew his proposed ordinance that would have placed new restrictions on the popular restaurants on wheels.

Brown backed down after the “truckies” showed up to City Council and squawked, loudly, about the move toward stricter regulations. The rule would have required food trucks in Downtown to be 50 feet away from a restaurant’s property lines. If food trucks were closer than 50 feet, they would have been required to get written permission of the restaurant.

This isn’t the first time city officials and local food truck operators have squared off in Duval.

Brown, like other politicians who’ve proposed similar measures in the past, says he’s simply trying to protect brick-and-mortar restaurants in his district.

But each time this battle is fought, the food truck owners (and their growing, and vocal, fan base) go to the mattresses, pounding away at local media outlets, and more importantly, using their superior social media savvy to rally the troops.

More regulations may eventually be passed, but in short- the truckies are not a group to be trifled with. Their Thanksgiving looks to be a bountiful (and mobile) feast.



Melissa Ross

In addition to her work writing for Florida Politics, Melissa Ross also hosts and produces WJCT’s First Coast Connect, the Jacksonville NPR/PBS station’s flagship local call-in public affairs radio program. The show has won four national awards from Public Radio News Directors Inc. (PRNDI). First Coast Connect was also recognized in 2010, 2011, 2013 and 2014 as Best Local Radio Show by Folio Weekly’s “Best Of Jax” Readers Poll and Melissa has also been recognized as Folio Weekly’s Best Local Radio Personality. As executive producer of The 904: Shadow on the Sunshine State, Melissa and WJCT received an Emmy in the “Documentary” category at the 2011 Suncoast Emmy Awards. The 904 examined Jacksonville’s status as Florida’s murder capital. During her years in broadcast television, Melissa picked up three additional Emmys for news and feature reporting. Melissa came to WJCT in 2009 with 20 years of experience in broadcasting, including stints in Cincinnati, Chicago, Orlando and Jacksonville. Married with two children, Melissa is a graduate of Northwestern University’s Medill School of Journalism/Communications. She can be reached at [email protected]


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