Bruno Portigliatti up with new Orlando TV ad in HD 44 special election

Bruno Portigliatti

Laughing, smiling, enjoying himself, Bruno Portigliatti declares, “Yeah, doesn’t everybody?” know me yet, in his second TV commercial, up this week in Orlando and taking shots at his two leading rivals, heading toward the Aug. 15 Republican special election primary to fill vacant Florida House District 44 seat.

Portigliatti’s commercial picks up on the theme of his first, which aired two weeks ago, introducing the small businessman to voters who watch Fox News channel on cable or satellite TV, only this time seeking to characterize his main opponents as a politician and a political insider.

He doesn’t name them, but presumably, former Winter Garden Commissioner Bobby Olszewski is the politician, and Kissimmee/Osceola County Chamber of Commerce President John Newstreet is the political insider. Ignored is the fourth Republican in the race, Dr. Usha Jain

“All right, now that you know me, let me tell you why I am running,” Portigliatti says in the spot. “There are too many politicians in Tallahassee. And we won’t solve our problems by sending another one.”

The narrator then declares, “For State House, we have three choices,” as the screen divides into three animated sections, one showing a stocky-looking man labeled, “The Politician,” and one a bow tie-wearing man labeled, “The Insider.” The third melts into live video of Portigliatti shaking hands with someone, as the narrator declaring, “And Bruno, a small-business man.”

Scott Powers

Scott Powers is an Orlando-based political journalist with 30+ years’ experience, mostly at newspapers such as the Orlando Sentinel and the Columbus Dispatch. He covers local, state and federal politics and space news across much of Central Florida. His career earned numerous journalism awards for stories ranging from the Space Shuttle Columbia disaster to presidential elections to misplaced nuclear waste. He and his wife Connie have three grown children. Besides them, he’s into mystery and suspense books and movies, rock, blues, basketball, baseball, writing unpublished novels, and being amused. Email him at [email protected].


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