Poll: Lauren Book holds strong lead over Primary opponent, Barbara Sharief, in SD 35
Lauren Book is at the top of EMILY'S List.

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Support for Book improved further after voters heard positive, biographic information about her and her opponent, Barbara Sharief.

Less than a month and a half before the Primary Election, Senate Democratic Leader Lauren Book holds a solid advantage over her lone Primary opponent in Senate District 35, according to internal polling figures her campaign shared Monday.

The poll, conducted by phone from June 29 to July 1 by SEA Polling & Strategic Design, finds Book enjoying a 14-percentage-point edge in support over former Broward County Commissioner Barbara Sharief.

Prior to learning anything more about the two politicians, 39% of likely voters said they would cast ballots for Book if the election were held today, compared to 25% who favored Sharief.

Thirty-six percent of respondents to the poll, which involved 400 respondents and had a 4.9-percentage-point margin of error, were undecided.

Book scored even higher numbers with Democratic voters, with whom she held a 17-point lead. Among “Primary super voters” who participated in the last three Primary elections, she held a 47% to 25% lead over Sharief.

Those figures shifted even further in Book’s favor after pollsters read respondents positive biographical information about the two candidates. SEA President Tom Eldon said doing that helps “jog the memories” of voters.

“It’s so they can make a more informed decision, and you often see high numbers of undecided voters drop considerably (afterward),” he told Florida Politics. “In most cases, you’re just reminding voters who these people are. This helps a lot in Broward County, where there are a lot of politicians running for office all the time, especially on the Democratic side, and voters don’t know all of them.”

Once they were read the candidates’ biographical information, respondents’ support for Book shot up to 56%, while Sharief’s backing fell to 20%. The balance of voters polled remained undecided.

Senate Democratic Leader holds a double-digit lead over former Broward County Commissioner Barbara Sharief. Image via SEA Polling & Strategic Design.

In his summary of SEA’s findings, Eldon wrote that it’s do-or-die time for Sharief, a longtime local politician who is the first person to challenge Book in an election since Book entered the legislative arena in 2016.

“Carrying such strong leads with those almost certain to vote and those likeliest to vote in this open Primary, Book is in prime position to secure re-election this August,” he wrote. “With almost half of the respondents reporting having seen or received campaign communications, the time is now for either Sharief to close the gap; or more likely given the data, Book make her closing run at 50% and victory.”

Post-redistricting, SD 35 covers a portion of Broward south of Interstate 595 and west of Florida’s Turnpike composed primarily of Pembroke Pines and Miramar, with parts of Cooper City, Davie, Fort Lauderdale, Southwest Ranches, Sunrise and Weston.

Sharief, a former Miramar City Commissioner who made history in 2013 as Broward’s first Black female Mayor, announced plans in March to run for SD 35. Book moved to SD 35 to avoid a Primary battle after redistricting put her in the same district as fellow Democratic Sen. Rosalind Osgood.

The Primary Election is on Aug. 23.

Jesse Scheckner

Jesse Scheckner has covered South Florida with a focus on Miami-Dade County since 2012. His work has been recognized by the Hearst Foundation, Society of Professional Journalists, Florida Society of News Editors, Florida MMA Awards and Miami New Times. Email him at [email protected] and follow him on Twitter @JesseScheckner.


4 comments

  • Nick Ireland

    July 12, 2022 at 5:16 pm

    Just proof Floridiots are the dumbest voters on the planet. Lauren Book is the most corrupt and incompetent candidate this side of Ron DeSantis.

    • Verdine Burden

      July 13, 2022 at 2:16 pm

      Yo Derek. Your obsession with Lauren Book is scary. And what do you care, living in Nebraska, about Florida politics?

      • Nick Ireland

        July 13, 2022 at 11:34 pm

        So says the one who spends all day obsessing over everything I do and following me around the Internet. And what do you care, living in the Ellijay GA area, about Florida Politics?

        • Verdine Burden

          July 14, 2022 at 12:20 pm

          You were such a Burden.

Comments are closed.


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