Jesse Scheckner
Priorities USA Action, one of the Democratic Party’s largest super PACs, is running a digital ad campaign next week to counterprogram the Republican National Convention (RNC).
The five-figure ad buy will target Black, Latino and young voters in Arizona, Michigan, Pennsylvania and Wisconsin, where the RNC is being held July 15-18. And it’s using Donald Trump’s campaign slogan against him.
The 30-second spot, titled “Trump Again,” features the former President declaring that he will “Make America Great Again.” But instead of “great,” the PAC spliced in substitute words it says voters are more likely to associate with Trump’s first term, including “sick,” “heartless,” “weak,” “mean” and “deadly.”
The ad ends with a call to action: “The fight starts now.”
Founded in 2011 by former Barack Obama aides, Priorities USA last year announced plans to spend $75 million on an online effort to help President Joe Biden and other Democrats secure victories this year.
As of May 31, it had about $1.64 million in the bank, Federal Election Commission records show.
The new ad campaign, announced Friday, comes amid mounting questions about whether Biden should stay in the presidential race or step aside and allow another Democrat to take his place as the Democratic Party’s candidate.
Two-thirds of Americans, including a majority of Biden supporters, believe the President should drop out after he turned in a disastrous debate performance last month, which he blamed on fatigue.
He tried to put concerns about his mental faculties to rest at a press conference Thursday. For the most part, he answered reporters’ questions clearly and knowledgeably. But he errantly referred to Trump as his Vice President following a question about Vice President Kamala Harris. The flub came just hours after Biden introduced Ukraine President Volodymyr Zelenskyy at a NATO summit as “President (Vladimir) Putin,” the President of Russia, which has been at war with Ukraine for more than two years.
Trump has misidentified people several times as well, including in January when he repeatedly referred to former House Speaker Nancy Pelosi, a Democrat, as former United Nations Ambassador Nikki Haley, a Republican who in March became the last viable challenger to Trump to drop out of the GOP Primary.
The new Priorities USA ad campaign also comes three days after the Democratic National Committee bought billboard ads in South Florida, where Trump lives, connecting the former President to a comprehensive plan called Project 2025 that aims to reshape the U.S. federal government and consolidate executive power with a Trump win in November.
The plan has attracted negative attention in recent weeks for some of its extreme objectives, including purging thousands of civil servants from federal agencies if their political leanings are deemed too liberal, slashing funding for renewable energy research and development, and reversing a 24-year-old approval of the abortion pill mifepristone.
Trump has denied knowing anything about Project 2025 and called parts of the plan “absolutely ridiculous and abysmal.” Project 2025 personnel, in turn, said the initiative “does not speak for any candidate or campaign.”
Democratic National Committee spokesperson Aida Ross pointed out recently that several past Trump administration officials — including Trump’s former Chief of Staff at the U.S. Office of Personnel and Management, Paul Dans; former Associate Directors of Presidential Personnel Spencer Chretien and Troup Hemenway; former White House aide Johnny McEntee; former Chief of Staff Mark Meadows; and former West Wing adviser Stephen Miller — are directly involved with the initiative.
Biden’s campaign also noted last week that Karoline Leavitt, the Trump campaign’s Press Secretary, has appeared in Project 2025 recruitment advertising.
6 comments
Elvis Pitts "Ron DeSantis' Official "Unoffica Campaign Managerl" American
July 12, 2024 at 4:38 pm
Good afternoon Sage Patriots,
Relax your political sphincters as these lame brain adds wont hurt Trump at all.
What we got here, Sage Patriots, is the “Dook 4 Brains Left” just spending down their dwindling finances as they close in on their Big Defeat.
Thank you Sage Patriots,
Elvis Pitts American
My Take
July 12, 2024 at 5:43 pm
Make America HATE Again
Michael K
July 12, 2024 at 7:30 pm
There is nothing like a twice-impeached insurrectionist, pathological liar, election denier, and convicted felon, with multiple bankruptcies, guilty of scams, fraud, and racist lies to “make America great. Again.
That’s the best Republicans can do?
Not Woke
July 12, 2024 at 10:18 pm
Really? You bring us Joe Biden and DEI hire Harris. You, the fake media, and many others have been running cover for Joe for nearly four years now. You got caught. Why should we believe anything the CNN’s, MSNBC’s and papers like the New York Times say anymore? Let’s see your progressive party put up a couple of members of the squad now. Joe is gonna go. The wicked witch of the west is now working to undermine Joe. By the way,
give that west coast lunatic a cognitive test. No way she will pass it.
My Take
July 13, 2024 at 1:39 am
TRUMP’s 2025 Plan for FASCISM
Should be a major recurring topic.
Not Woke
July 13, 2024 at 6:41 am
Please point out where your bogus claim is anywhere on the Republican platform. The only one acting like a fascist right now is King Joe and Queen Jill. They aren’t going quietly. Looks like you Demo’s might have to use the 25th amendment.This is what you call karma. The coverup by your party and the fake media has been exposed. Don’t believe anything MSNBC, CNN, and papers like the New York Times will tell you.